Latest Digital Marketing Updates and Industry News

search engine ranking

Search Engine Ranking Vs. Google PageRank – What’s The Difference?

The terms search engine ranking and Google PageRank are often used interchangeably, but they represent two different website analytics. While they both play a role in your site’s overall success online, they do so in very different ways. To fully understand your website’s standings on Google and other search engines, you need to know the …

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Google Page Rank

What Is Google Page Rank?

Most website owners know they need to have a high Google Page Rank, but they don’t always know what that really means. What is Google Page Rank? Why is it important? How can I find my Google PR? These are common questions we come across on a regular basis, and it’s time to set the …

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product description

Website Writing Guide: How To Write A Product Description

Product descriptions tell people the information they want to know about a product before they make a purchase. This is essentially a written commercial designed to convince the customer to place an order. By providing the right information in your product descriptions, you can convert leads into sales and generate higher profits in the long …

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Services webpage

Website Writing Guide: How To Write A Services Webpage

The Services page on your website provides an overview of the services and solutions you provide through your company. If you are a store, you may have product category pages instead of the Services page. This website writing guide is get dedicated to businesses like roofing companies, construction companies, window cleaning companies, dentists, doctors, and …

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landing page

Website Writing Guide: How To Write A Landing Page

Google processes an average of 40,000 searches per second. That translates to 1.2 trillion searches per year. Because of the widespread use of search engines, people may not always find your website through your home page. Instead, one of their searches will point them to a landing page, or a secondary webpage that is often …

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home page

Website Writing Guide: How To Write A Home Page

The home page of your website is the first impression many people have of your business. Make a good impression and you’ll gain a new client. Make a bad impression and you’ll quickly lose your search engine ranking. Learning how to write a home page will allow you to captivate visitors early on and convert …

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about us webpage

Website Writing Guide: How To Write An About Us Webpage

The About Us webpage on your website is designed to tell visitors more about your company, your life, your staff, your goals, etc. This page paints a clear picture of what your site is all about. You can write just about anything on an About Us page as long it relates to your history or …

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Contact Us Webpage

Website Writing Guide: How To Write A Contact Us Webpage

The Contact Us page for your website provides people with the information they need to get in touch with you. There are some key elements that every contact webpage should contain, no matter what industry you may be in. In the website writing guide below, you will learn how to write a Contact Us webpage …

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long tail keywords

What Are Long Tail Keywords?

Long tail keywords are short phrases that people search for on the internet. They are a crucial part of a successful SEO optimization strategy, especially for new websites trying to build up their search rankings. If you have heard about this concept and thought, “What are long tail keywords?” the information below may provide a …

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online resources

Bad Online Resources For Backlinking

Earlier this week, we explored the signs of good backlinking resources online. There, we identified some of the quality elements you should be looking for when you link to another website from your web content. This information is important to know when formulating a link building campaign for your website, but there are just as …

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