Google processes an average of 40,000 searches per second. That translates to 1.2 trillion searches per year. Because of the widespread use of search engines, people may not always find your website through your home page. Instead, one of their searches will point them to a landing page, or a secondary webpage that is often affiliated with a target keyword.
You may not always intend for something to be a landing page, but the fact is that people can come across your website from a variety of angles. That’s why it is important to have high quality web content throughout your website. The guide below will explain how to write a landing page so you can make a great impression no matter what.
Information To Include On A Landing Page
Many web pages have specific information that works well on them, but landing pages are all unique. You may have a landing page for a specific service area that you work in or a specific product that you offer. In most cases though, your landing page should include the following:
- Target Keyword To Emphasize
- Descriptive Information Specific To Your Target Keyword
- Links To Other Pages On Your Website
- Headings And Subheadings To Make The Text Easy To Navigate Through
Your landing page may only be a couple hundred words or it could be over a thousand words, depending on what your needs are. Just make sure that there is enough information focused around the target keyword to keep someone interested in your website.
Using Landing Pages For Lead Conversion
Landing pages are not only designed to get people onto your website. They also need to entice potential customers to buy your product or invest in your services. Thus it is important to write your landing pages with lead conversion in mind. Use descriptive language to convey the positive qualities of your products and services, and incorporate bold text on important topics you feel your client would be interested in. Finish off a landing page with a call to action encouraging customers to contact you or order today. This is your opportunity to provide a sales pitch, so take advantage of it.
Create Landing Pages Based On Your Keyword Pyramid
If you have a keyword pyramid as part of your SEO strategy, you can use words from that pyramid to form your landing pages. You may need to expand on this over time, but this will give you a good foundation to start with. You can write pages based on different locations, different product categories, different services, different tutorials, and much more. Think about what your potential clients would logically be looking for on the web, and create pages to draw then into your website. The more quality web content you have on your website, the better off you will be.