Connect with your clients in a new way through a lead-generating email marketing campaign. The tested and proven email marketing strategies at Detroit Internet Marketing are guaranteed to build relationships, promote offers, and compel your customers to take action. Gone are the days of print ads that usually end up in a pile in the trashcan. With effective, ethical email marketing, you can easily grow your business online.
Does Email Marketing Really Work?
Most people assume that email marketing is a waste of time because so many promotional emails get sent directly to the SPAM folder. While this is an issue with forceful, "salesy" emails, the fact is that ethical email marketing is a highly effective way to connect with your audience and remind them about your business.
The average return on investment for email marketing campaigns is $44.25 for every $1 spent. Consumers who receive email marketing spend an average of 83% more money, ordering 28% more often and placing orders that are 44% larger. The email marketing business as a whole was projected to reach $2 billion this year. With that much money going into one marketing practice, it has to be working for someone!
There is a distinct "wrong way" to go about email marketing, which will quickly get your emails reported as SPAM. Believe it or not, this could actually have a negative impact on your search engine ranking over time. If your emails are overly promotional and lacking in value, email service providers are going to filter them into the SPAM folders for their clients. This is the worst thing that could possibly happen with your emails, even worse than not having people read them at all.
For effective email marketing, we focus on three areas:
With the right balance of these emails, your clients will learn to trust your business and even look forward to seeing your letters in their inbox. It all comes down to help versus pressure, and we know just how to help your customers so they are compelled to take action.
Carefully Crafted Content That's Engaging And Calls People To Action
All of our work is done in-house, so you will get to work with the same team of people from start to finish. Call Detroit Internet Marketing today at (586) 431-1300 to learn more about our effective email marketing strategies.
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