Social Media Marketing

Rethink Your Advertising Strategy:  Use Social Media to Your Advantage

Businesses do well when they keep up with the latest advancements and can get the attention of the public.  These days, the trend is to put more effort into social media than into traditional advertising.

By turning to social media platforms such as Facebook, Twitter, Google+ and Pinterest, companies are finding fresh and innovative ways to connect with customers and make a solid impression on them.  Detroit Internet Marketing’s findings are that promoting goods and services on these social media sites is the surest way to remain relevant in the eyes of the consumer.

Although many businesses have heard about the benefits of getting their name out onto the web, they still drag their feet. 

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Do any of these reasons for avoiding social media sound familiar to you?

  • I just don’t understand how to use social media.  Learning would take up too much time.
  • We have been doing fine with traditional advertising.  Why fix something that isn’t broken?
  • I don’t know how we would integrate social media into a job role at our company?
  • I’m sure it’s much more expensive to promote our business on some social media sites than to use tried and true advertising methods.
  • There’s no way to gauge our ROI.

What if you knew that you can use social media in a way that print ads and radio spots just can’t reach?  Think about the powerful advantage you and your website would have if you could connect directly with your customers.

The top 10 reasons why using social media is right for you

  1. Gain a solid understanding of what customers are looking for.
  2. Find out how the public views your brand.
  3. Growth in new business as awareness of your company’s products and services circulate the web.
  4. Monitor and take swift action when there are unfavorable views and statements about your company.
  5. Test ideas by using social media to ask the public about their thoughts on a product or service you are thinking about offering.
  6. Showcase your company’s personality and create a favorable response toward how the public views you.
  7. Tremendous amounts of analytic data at your disposal.
  8. The capability of identifying new business opportunities.
  9. The ability to stay up to date on what’s trending and cared about by your customers.
  10. Little or no cost to promote your company vs. the exorbitant fees of traditional advertising. 

Now that you can see the benefits of using social media, here are some tips to maximize your sales:

  1. Create a blog.Write thoughtful articles that showcase your knowledge, experience and demonstrate why a person would be happy to use your product or service.
  2. Put together a Facebook page.  This is a great place to show off your personality.  Offer tips that customers can use.  Create a contest.  Share some inspiration.  Post pictures of your staff, awards, a product or your new facility.  Facebook is a also a great platform to put a branding campaign in place.
  3. Try out Twitter.  Twitter is a great site for problem solving, chatting with customers, recognizing opportunities and demonstrating you care about customer satisfaction.  Twitter is a smart platform to use to gather a group and have a Twitter party.
  4. Pinterest is a visual wonderland.  If you have the type of business that can be showcased in pictures, Pinterest is a good platform to use.  You can target a demographic area and connect with people how live in that vicinity.  Pinterest is a great site to use to advertise specials, contests and events.
  5. Google+ is the popular kid on the block.  A mash up of article and photo sharing, comments and groups you can join.  Google+ is the place to share your blog articles to
    get them circulated further onto the web.
  6. If you enjoy videos over articles, use YouTube.  YouTube is a great platform for talking about your product or service.  It is also a great tool for creating how-to videos for the consumer.

This is just a sample of the most popular social media sites on the web.  As you can see, there are tremendous ways to leverage your brand.

Did you know?

  • According to HubSpot, 80% of social media users like to connect with brands via Facebook.
  • It’s easy and effective to advertise your social media sites with links on your business card, in a store window, below your email signature, on promotional event information, in your marketing
    material, on your website and through traditional advertising.  That’s a lot of additional ways to advertise for FREE.
  • You can find out what similar businesses are up to by searching for them on Twitter.  You can learn if they are doing anything with customer complaints, have advertised coupon codes, determine if there is a lot of engagement with the people following them and if they do have a large following.  Another FREE way to stay on top of the competition.
  • You can get key analytic insights on Google+.  Find out how many times you’ve been viewed in local searches, how often people have looked up your business listing and how many people are engaging with you.  There is no fee for this service, it is FREE.
  • Retailers and brands are a big part of the Pinterest landscape.  For these companies, using Pinterest has become a way to create a digital catalog that has been proven to drive up sales.
  • Video content is a great way to capture attention.  With over a billion people viewing YouTube each month, creating instructional videos or inventive ad campaigns can be another powerful way to get the public familiar with your products or services.

As we have demonstrated, social media is a powerful way to stay relevant in the eyes of the consumer.  There is no better way to stay in touch with your customers.  Any business that can stay in communication with the public by asking and answering questions, solving problems and giving good advice is going to be a business that is thriving in this age of living on the web.  So the question is; why aren’t you using social media to your advantage?

See What Our Clients Are Saying on Google

Wonderful team that provides excellent leadership to market a website with explicit recommendations. They take the time to develop a great working relationship to move ahead! Regular meetings are met with goals and steps to achieve a great outcome for success! They have a holistic approach, have excellent expertise in marketing and are very creative. They think "out of the box," in all areas.
Sandra K.
Chris and Scott at Detroit Internet Marketing have been exceptional to work with. Very easy going, always quick to answer any questions via phone call/ e-mail. Helped us redesign our website and rethink our marketing strategy. They genuinely care for their clients. Looking forward to many more years with them and the team at Detroit Internet Marketing.
Donald M.
Professional prompt service along with friendly attitude. Accommodating, thank you very much.
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I had the pleasure of working with Chris and Scott from Detroit Internet Marketing this afternoon to correct some of my website performance issues. These guys are the best and are super knowledgeable. They gave me very useful assistance, tools, and tips to improve my site. I highly recommend that you use them too. You won't be disappointed!
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We have been working with Detroit Internet Marketing for about 4 years now. They have helped us boost our SEO and on line presence. Chris and the entire staff is great , very professional and I trust them to guide us to make the right decisions. They are always trying to come up with new strategies to help with our business. I would highly recommend them!!
Jill M.
Detroit Internet Marketing served me well as I stepped into the design and launch of my new website. Their ideas, guidance, and above all, their patience with my own lack of experience in this area was absolutely amazing! I would recommend this company to anyone who is in need of expanding their marketing efforts for their business/products. You won't be disappointed!
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Great experience, they really know what they’re doing when it comes to generating leads for a business, definitely if you have a business I would recommend them.
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We love the professionalism and very high level of SEO internet marketing from the entire staff. We strongly recommend their digital marketing services to any company that is serious about taking their website and online marketing to the highest level!
virginia C.
I can not say enough about my experience with Detroit Internet Marketing. When we opened in 2018, our marketing strategy consisted primarily of social media posts and sponsoring posts. We were able to generate "likes" but that did not translate into door swings. We saw results immediately once we started working with Detroit Internet Marketing. Door swings, phone calls, sales conversions sky rocketed as well as our search ranking. Their ability to strategically target our customers has meant we are spending less money for greater results, and that has kept us relevant in todays fast changing business landscape. Chris, Scott and everyone at Detroit Internet Marketing does a fantastic job.Brad TouchetteClutch & Throttle, Detroit MI
Bradford T.
We love the professionalism and elite level of digital marketing capabilities from the entire staff. I highly recommend their services to anyone who is serious about taking their website and online marketing to the highest level.
virginia C.
I could not be more pleased to recommend Detroit Internet Marketing to my friends, family and any organization seeking to have a "Best Ever" presence on the Web. Working with this company was undoubtedly one of the wisest business decisions I have made as a CEO attempting to let the community know that we had an answer for their need. The team of DIM made our organization not only feel valued but they treated us like family. They are the real deal. You'll not regret choosing them as your online presence maker. Dr. H. Broomfield
Harry B.

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