Latest Digital Marketing Updates and Industry News

Mobile App Development

Mobile App Design: Best Practices

Good mobile app design harnesses the power of data in the hands of your consumers. When you can connect your customers with these far-reaching capabilities, their visibility and accessibility is assured. But this takes professionalism and experience to achieve. That’s why it’s important to hire a mobile app design team in Detroit for guidance. Check …

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Optimize Your Blog For Local Search: 8 Tips

Blogging is an effective tool that helps you create relevant content for your small business. It can also help you boost your SEO efforts, especially when it comes to local search, which aims to increase your visibility within a specific geographic area.  Because local SEO enhances brand awareness in your stated geographic location, it’s ideal …

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Mid-Year Website Checkup: Are You Still on Track?

As we head into fall, it’s a good time to re-evaluate the goals you set for New Year’s 2024 and make sure they still align. Perhaps you resolved to aim a bit higher with your social media campaigns, or maybe you promised to add richer and more timely content to your website. Whatever the case, …

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7 Tips For an SEO-Friendly Blog Post

Not just anyone can write blogs. It takes skill, not just in crafting the written word and fact checking, but in being mindful of the SEO aspect of things. SEO works behind the scenes to ensure you’re reaching the right people at the right time, engaging with your core audience and increasing your rankings. SEO …

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When Are the Best Times to Post on Social Media?

Whether you’re an entrepreneur just starting out with a new website or you’re an established small business owner who wants to revamp their online visibility, you may wonder if you’re maximizing your social media presence. Hopefully you’re already sharing to the platforms that suit your business, but if you’re not getting the results you want, …

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Characteristics of Good Website Content

There’s a world of difference between website content that simply informs, and website content that’s polished, concise, clear, and engaging. First off, let’s define what website content is: essentially, web content is any written, audio, or visual content element that appears on a website. Those creative elements can include anything from blog posts, marketing copy …

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Why Digital Marketing is so Important For Small Businesses

You can’t run a small business these days without a digital marketing plan. You need to be seen, but you also need to be seen by all the right people at the right time. Digital marketing is an important piece of the puzzle when it comes to attracting new customers — and holding on to …

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Benefits of Website Optimization

Website optimization is an impact-driven, experimental strategy designed to improve your website’s performance. This process ensures users can better navigate your site by easily finding product pages, landing pages, and other important elements to boost customer conversion and retention, increase ROI, and drive more traffic to your site. Whether your main goal is to optimize …

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How to Define Your PPC Goals

As a local business looking to gain visibility online, you can use pay-per-click (PPC) advertising to stay ahead of the competition while maximizing hidden opportunities. But first, you need to create an effective PPC campaign which all starts with creating a campaign in Google Ads and defining your goals. Partnering with a PPC expert skilled …

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Different Characters Industries

Importance of Marketing by Industry

First off, what is industry marketing? This is a branch of marketing designed to target a specific market segment or industry. This means you customize your marketing materials and messages to meet the needs of professionals in that particular industry, whether tree services, dentistry, or roofing. By choosing a web design firm that focuses on …

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