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Detroit Internet Marketing: Local Agency. World-Class Resources

For over a decade, Detroit Internet Marketing has been helping businesses in Michigan gain an edge on the competition through personalized SEO and internet marketing services. What makes us different from the large, cookie-cutter SEO companies out there is that we bring not only a small-firm appeal but also unmatched experience that spans a national …

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SMX Highlights Importance of Voice Search in SEO

The Search Marketing Expo is an annual event featuring the country’s most elite marketing experts. The goal of SMX is to showcase cutting-edge changes in search engine optimization (SEO) through expert-led conferences and training sessions. Steve Guberman of Detroit Internet Marketing was among the experts in attendance at SMX. Here are some key takeaways from …

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Entities in Local Search Ranking: A New Approach to Local SEO

Entity-based local SEO became a hot trend in 2021. This approach is relatively complex, but it could set a foundation for your search engine ranking. Let’s take a look at what entities are, how they relate to local SEO, and what this could mean for your digital marketing. What Are Entities in Search Engine Marketing? …

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How to Fulfill Search Intent and Maximize Lead Conversion

Digital marketing was once the simple process of injecting keywords into content. As search engines and internet usage have evolved, so has the need for innovative marketing solutions. It’s no longer about learning what consumers are searching for. We must dive deep into the why. To do this, we have to look closely at the …

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Lead Conversion Checklist: Does the Content Fulfill Search Intent?

After identifying the search intent PART 1 and writing content to fulfill intent PART 2, all you have left are the finishing touches. These are the extra details that turn a good post into a great post. Follow this lead conversion checklist to confirm that the content fulfills the search intent. Review Keyword Optimization on …

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Woman Writing Content On Laptop

How to Write Content That Fulfills Search Intent

Understanding search intent is the first step in creating high-converting content. We’ve already discussed the types of search intent in the previous blog “How to Fulfill Search Intent and Maximize Lead Conversion” and how to use SERPs to find search intent. Now it’s time to apply that knowledge to the writing itself. Here are some …

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How to Reduce CPC in Google Ads

Worried about the cost of Google ads? Feel like you’re spending too much on pay-per-click advertising? It may be time to adjust your digital marketing strategies. Read on to learn how to reduce CPC in Google ads. CPC vs. CPA Cost per click (CPC) is the most commonly referenced advertising model, but it is not …

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How Long Should a Blog Post Be?

Should blog posts be 500 words or 1,000+? What is the best content length for search ranking? There is a correlation between long blog posts and search performance, but that doesn’t mean every blog should be thousands of words. Read on to learn how to find the ideal blog post length for your unique needs. …

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Person Typing on Computer About Smart Bidding with Google Ads

What Is Smart Bidding with Google Ads?

…And How It Affects Google Ads Management Smart Bidding uses advanced technology to automate Google Ads bidding. This can lower your ad costs, optimize Google Ads management, and allow you to make the most of your marketing budget. Let’s explore how Smart Bidding works and why we use it for our digital marketing solutions. How …

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Man With Laptop Adjusting Our Digital Marketing Strategies for Google Core Web Vitals

Digital Marketing Strategies for Google Core Web Vitals

Google recently made Core Web Vitals official ranking factors for websites. We’ve already addressed what Core Web Vitals are, but we haven’t discussed the specific changes we’re making to our SEO and web design strategies. Read on to learn how Detroit Internet Marketing is making the shift toward even-better marketing practices. What We’re Already Doing …

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