As we head into fall, it’s a good time to re-evaluate the goals you set for New Year’s 2024 and make sure they still align. Perhaps you resolved to aim a bit higher with your social media campaigns, or maybe you promised to add richer and more timely content to your website. Whatever the case, …
Not just anyone can write blogs. It takes skill, not just in crafting the written word and fact checking, but in being mindful of the SEO aspect of things. SEO works behind the scenes to ensure you’re reaching the right people at the right time, engaging with your core audience and increasing your rankings. SEO …
Whether you’re an entrepreneur just starting out with a new website or you’re an established small business owner who wants to revamp their online visibility, you may wonder if you’re maximizing your social media presence. Hopefully you’re already sharing to the platforms that suit your business, but if you’re not getting the results you want, …
There’s a world of difference between website content that simply informs, and website content that’s polished, concise, clear, and engaging. First off, let’s define what website content is: essentially, web content is any written, audio, or visual content element that appears on a website. Those creative elements can include anything from blog posts, marketing copy …
You can’t run a small business these days without a digital marketing plan. You need to be seen, but you also need to be seen by all the right people at the right time. Digital marketing is an important piece of the puzzle when it comes to attracting new customers — and holding on to …
Website optimization is an impact-driven, experimental strategy designed to improve your website’s performance. This process ensures users can better navigate your site by easily finding product pages, landing pages, and other important elements to boost customer conversion and retention, increase ROI, and drive more traffic to your site. Whether your main goal is to optimize …
As a local business looking to gain visibility online, you can use pay-per-click (PPC) advertising to stay ahead of the competition while maximizing hidden opportunities. But first, you need to create an effective PPC campaign which all starts with creating a campaign in Google Ads and defining your goals. Partnering with a PPC expert skilled …
First off, what is industry marketing? This is a branch of marketing designed to target a specific market segment or industry. This means you customize your marketing materials and messages to meet the needs of professionals in that particular industry, whether tree services, dentistry, or roofing. By choosing a web design firm that focuses on …
From prompt responses to reviews to proper handling of negative feedback, there are many ways to build a more positive business reputation online. Having a strong reputation management strategy in place is a cornerstone of any brand’s success. Getting positive reviews and responding to them in the right way will influence your customers’ choice to …
The way in which we interact with websites has drastically changed over the years. This ever-evolving digital ecosystem will see even more dramatic changes that will surely impact our online experiences next year. What does a website of the future look like and what can you expect in website design for 2024? 1. Focus on …
