Helpful Tips From Michigan's Leading SEO Company

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How to Reduce CPC in Google Ads

Worried about the cost of Google ads? Feel like you’re spending too much on pay-per-click advertising? It may be time to adjust your digital marketing strategies. Read on to learn how to reduce CPC in Google ads. CPC vs. CPA Cost per click (CPC) is the most commonly referenced advertising model, but it is not …

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How Long Should a Blog Post Be?

Should blog posts be 500 words or 1,000+? What is the best content length for search ranking? There is a correlation between long blog posts and search performance, but that doesn’t mean every blog should be thousands of words. Read on to learn how to find the ideal blog post length for your unique needs. …

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Person Typing on Computer About Smart Bidding with Google Ads

What Is Smart Bidding with Google Ads?

…And How It Affects Google Ads Management Smart Bidding uses advanced technology to automate Google Ads bidding. This can lower your ad costs, optimize Google Ads management, and allow you to make the most of your marketing budget. Let’s explore how Smart Bidding works and why we use it for our digital marketing solutions. How …

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Man With Laptop Adjusting Our Digital Marketing Strategies for Google Core Web Vitals

Digital Marketing Strategies for Google Core Web Vitals

Google recently made Core Web Vitals official ranking factors for websites. We’ve already addressed what Core Web Vitals are, but we haven’t discussed the specific changes we’re making to our SEO and web design strategies. Read on to learn how Detroit Internet Marketing is making the shift toward even-better marketing practices. What We’re Already Doing …

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What Are Google Core Web Vitals?

Core Web Vitals are now official Google ranking factors for search results. Core Web Vitals look at key aspects of a user’s page experience, but what do they measure specifically? Here is a detailed explanation of what Google Core Web Vitals are and how they may impact your website. Largest Contentful Paint (LCP): How long …

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Core Web Vitals Become Official Google Ranking Factors

Google is changing the way it ranks websites for search results. The largest search engine in the world is turning its attention toward user experience by making Core Web Vitals official ranking factors. What are Core Web Vitals and how will they impact your search engine marketing? Let’s dive into the changes. Core Web Vitals …

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How to Maximize Conversion Rates by Understanding Your Sales Funnel

Every business model relies on converting leads into sales. Whether you’re selling a service, a product or a philosophy, you direct clients through a sales funnel to convert them into paying customers. By understanding your sales funnel, you can maximize your conversion rates and overall return on investment. Let’s take a closer look at what …

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How the Americans with Disabilities Act Affects SEO Strategies

Search engine optimization is about more than strategically placed keywords and compelling web design. It’s a series of complex factors ultimately designed for a positive user experience. Over the last few years, Domino’s has been battling a lawsuit regarding their website and mobile app. A customer with visual impairment said his screen reading software could …

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7 Ways To Get The Most From Your SEO Services

7 Ways To Get The Most From Your SEO Services

It’s your SEO company’s job to make your marketing campaigns a success, but you can still be involved with the process. In fact, taking an active role in your SEO planning could speed up your results and give your internet marketers more information to work with. In the guide below, we will explain seven ways …

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How a 5-Star Rating Could Hurt Your Business

How a 5-Star Rating Could Hurt Your Business

Online reviews are a critical component of internet marketing. Consumers count on these reviews to guide their decisions. In fact, 91% of buyers age 18-34 trust online reviews as much as personal recommendations, and they read an average of 10 reviews before working with a local business. With the hype surrounding reviews and ratings, you …

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