Latest Digital Marketing Updates and Industry News

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Google’s Update Promotes Content Written for Readers

We’re excited. Elated. Downright ecstatic about the latest Google algorithm update. The search engine announced they will launch the “helpful content update” next week to highlight sites with valuable, original information. Google wants to showcase content written for humans, not machines. And we are here for it! Read on to learn more about the changes. …

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Google Transitions from Universal Analytics to GA4

Google Analytics is a longstanding platform for measuring valuable website data. This data can be used to optimize your sales funnel and maximize ROI for digital marketing. Google is making a big shift to an updated version of Analytics, and that shift may impact your website. Read on to learn more about Google Analytics 4. …

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Closeup side view of group of late 20's team of web designers working on a project. They are gathered around desktop computer and discussing a project. One of the guys is explaining something and pointing at computer screen. There are two men and a women seated next to a large office window.

The Psychology of Web Design: Fonts, Color Theory and More

Effective website design is far more than putting pretty pictures on a page. It’s strategic, complicated, methodical, and ever-changing. By understanding the psychology of web design and the intricate components within, we can build a foundation for both brand development and high-converting digital marketing. What Defines Good Web Design? This is a simple question that …

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Detroit Internet Marketing SEO Guru

Detroit Internet Marketing: Local Agency. World-Class Resources

For over a decade, Detroit Internet Marketing has been helping businesses in Michigan gain an edge on the competition through personalized SEO and internet marketing services. What makes us different from the large, cookie-cutter SEO companies out there is that we bring not only a small-firm appeal but also unmatched experience that spans a national …

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SMX Highlights Importance of Voice Search in SEO

The Search Marketing Expo is an annual event featuring the country’s most elite marketing experts. The goal of SMX is to showcase cutting-edge changes in search engine optimization (SEO) through expert-led conferences and training sessions. Steve Guberman of Detroit Internet Marketing was among the experts in attendance at SMX. Here are some key takeaways from …

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Entities in Local Search Ranking: A New Approach to Local SEO

Entity-based local SEO became a hot trend in 2021. This approach is relatively complex, but it could set a foundation for your search engine ranking. Let’s take a look at what entities are, how they relate to local SEO, and what this could mean for your digital marketing. What Are Entities in Search Engine Marketing? …

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How to Fulfill Search Intent and Maximize Lead Conversion

Digital marketing was once the simple process of injecting keywords into content. As search engines and internet usage have evolved, so has the need for innovative marketing solutions. It’s no longer about learning what consumers are searching for. We must dive deep into the why. To do this, we have to look closely at the …

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Lead Conversion Checklist: Does the Content Fulfill Search Intent?

After identifying the search intent PART 1 and writing content to fulfill intent PART 2, all you have left are the finishing touches. These are the extra details that turn a good post into a great post. Follow this lead conversion checklist to confirm that the content fulfills the search intent. Review Keyword Optimization on …

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How to Write Content That Fulfills Search Intent

Understanding search intent is the first step in creating high-converting content. We’ve already discussed the types of search intent in the previous blog “How to Fulfill Search Intent and Maximize Lead Conversion” and how to use SERPs to find search intent. Now it’s time to apply that knowledge to the writing itself. Here are some …

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How to Reduce CPC in Google Ads

Worried about the cost of Google ads? Feel like you’re spending too much on pay-per-click advertising? It may be time to adjust your digital marketing strategies. Read on to learn how to reduce CPC in Google ads. CPC vs. CPA Cost per click (CPC) is the most commonly referenced advertising model, but it is not …

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