SEO is one of the most important strategies you can employ for your website. Search engine optimization efforts benefit both the user’s search experience and your website ranking because it features content that fulfills the user’s search needs. It’s an organic way for your website to rank rather than through paid search, or PPC.
Let’s take a look at how you can boost organic traffic for your website with these SEO trends for 2023.
Don’t Ignore TikTok SEO
TikTok’s short 15-second video clips are well known in social media circles, surpassing Instagram as the world’s #1 app for sharing videos and photos. In fact, TikTok was the most downloaded app of 2021, with 656 million downloads — 100 million more than Instagram, the runner-up.
More than 60% of TikTok users are Gen Z, and more and more younger users now turn to TikTok for discovery purposes rather than Google. It’s important to leverage this hype to boost your organic search traffic while driving leads to your site.
Here’s how you can optimize TikTok content for SEO:
- Use Hashtags
- Include Keywords
- Create Videos with Relevant Content
- Add Visual Elements (GIFs, images, etc.)
Use Structured Data
Structured data is essentially information about your web pages that’s been tagged with machine-readable codes. This helps search engines understand what is contained on each page as well as their relation to one another. You should add this to your website’s code.
If search engines don’t get the right kind of information from you, they can’t index your site properly. And if people can’t find your site online, they will go elsewhere.
Embrace AI in Marketing
Consider implementing Artificial intelligence (AI) into your marketing campaigns (think: chatbots for customer service, website personalization and email automation). The market for AI in marketing is estimated to be 15.84 billion U.S. dollars, and will only grow from here.
Understand User Intent
As we head into a new year, it’s more important than ever to understand user intent and prioritize user experiences as part of your SEO approach.
User intent is the goal a user has for their query, such as a restaurant, product or topic. The user experience is what your audience is thinking and feeling. Optimizing speed time for your web pages is important to users, so it needs to be important to you.
Content is King
This one really hasn’t changed. Content remains king, so be sure to add and update high-quality content. It’s critical for SEO, but it goes further than that. Visual content is also important. When you leverage images, videos, and infographics, this will drive more traffic to your site and make it more user-friendly. In turn, this increases engagement and accessibility.
Contact Detroit Internet Marketing
Here at Detroit Internet Marketing, we know SEO. Get your free quote and consultation at (248) 234-4830 to find out how we can ensure your SEO strategy is sound and effective as we make strides in 2023.