Good mobile app design harnesses the power of data in the hands of your consumers. When you can connect your customers with these far-reaching capabilities, their visibility and accessibility is assured. But this takes professionalism and experience to achieve. That’s why it’s important to hire a mobile app design team in Detroit for guidance. Check out these best practices when designing mobile applications for your website.
1. Clean Up User Interfaces
Unnecessary elements that cannot sufficiently support user tasks should be eliminated. Instead, add enough white space to ensure breathing room, drawing the eye to the most critical elements. Ideally you want your design to be highly focused, offset with a limited set of priority features.
- Language: It’s best to embrace simple and direct language for clarity, with the use of familiar words and phrases rather than complex or confusing technical terminology.
- Typeface: In terms of typeface, make sure it’s compatible in multiple sizes for better readability in every size. You’ll also want to use a legible font size and good color contrast to avoid losing the text in the background.
2. Combine Intuitive Experiences
Organizing information in such a way that the user only has to conduct a minimal amount of actions to get to their destination is ideal. A good rule of thumb, therefore, is to reduce the total effort on the part of users to ensure easier and quicker results. One way to achieve this is to break up large tasks into smaller, digestible tasks.
Users should be able to easily save something so they can re-engage with it later when they’re ready. This is why you should design for the possibility of interruption, focusing on user goals without bombarding then with excessive information.
3. Clear Up Clutter
Reducing clutter improves comprehension. It’s as simple as that.
- Keep the design to one primary action per screen.
- Do not force early registrations through login walls.
- Integrate prediction text assistance, autocomplete, and spell-check.
- Provide helpful user onboarding to lower abandonment rates while boosting long-term success metrics, i.e., user retention.
4. Simplify Navigation Routes
Navigation that engages users with the content means you have to integrate accessible and discoverable content on as little screen space as you can. When your navigation routes are clear, it’s simpler to interact with menu options. However, keep in mind that in order to do that successfully, you need to accommodate the needs of your users. Two ways to do that include:
- Using labels and tabs for segment control.
- Displaying key functions at the top of the screen to reduce search effort.
5. Offer Thoughtful, Timely Notifications
Throwing multiple distracting notifications at consumers that add no real value is a no-no. In fact, it’s a top reason why people decide to delete apps. All those annoying and unnecessary notifications can be overwhelming. You don’t want to risk turning users off. Make sure every message counts, and avoid sending too many push messages. If you do have to send notifications, don’t do it at off hours. Send them at convenient times within their time zone. And always ask for permission.
6. Keep One-Handed Operation in Mind
Because most people use one hand for their phone, be sure to position top-level menus and common action items in comfortable and easy reach of one thumb. On the flip side, destructive actions should be placed in hard-to-reach zones to avoid mistaken clicks.
Contact Detroit Internet Marketing
If you’re looking for a team that can ensure cutting-edge mobile app design services, coupled with innovative copy writing and SEO-focused services, reach out to Detroit Internet Marketing for help. Get a free consultation and quote when you call us at (248) 234-4830 or fill out our online form.
