The home page of your website is the first impression many people have of your business. Make a good impression and you’ll gain a new client. Make a bad impression and you’ll quickly lose your search engine ranking. Learning how to write a home page will allow you to captivate visitors early on and convert them into loyal customers. Here is a website writing guide for home pages that will help you improve your content.
Information To Include On Your Home Page
It is hard to identify specific information to include on your home page because every website has different needs. Some examples include:
- A Slider Bar Highlighting Sales And Services
- Links To Your Most Popular Services Or Product Categories
- Sponsors And Advertisements (Kept To A Minimum)
- Recent Blog Posts Or Newsletters
- Summary Of Services (Great For Keyword Optimization!)
- Contact Information (Namely Your Phone Number)
- Awards, Certifications, Licenses, And Other Authorizations
Again, it is difficult to create a “template” for your home page because your niche may be different than someone else’s. Your website layout will also play a role in how your homepage will need to be written, depending on how the content is set up. Just make sure that you provide the biggest selling points and the most compelling information possible to keep people exploring other areas of the site.
Understanding The Different Sections Of Your Home Page
Most home pages are broken down into sections, with each part serving a specific purpose. The sections of a home page may include:
- Header: Top part of the home page, where your business logo and phone number should go.
- Top Menu: Right underneath the header, used as the main navigation for your website.
- Body: The majority of the content for your homepage, including the slider bar, service links, company information, etc.
- Sidebar: Optional section on the right or left side of the homepage, usually where a search bar or advertisements will go.
Of course, you could have these sections on any page, but they may not all be present at the same time. The home page is the main portal for all the other pages on a website, so you want it to be as comprehensive as possible. Focus on each section individually, and create the best content for that specific section.
How To Make Your Home Page Easy To Navigate
Since your home page will contain a lot of information that most people are not going to read, you need to make it easy to navigate. Bold important words throughout the page and add headings/subheadings to categorize each section. Your menu bar at the top should include all of the important pages people will want to visit. You may also need a side menu for product and service categories. Customize your home page to fit your clients, and you will see much more success in the long run.