Latest Digital Marketing Updates and Industry News

local seo

Local SEO Tricks For Your Business

Local SEO is an important part of running a successful small business or website. It is what brings clients into your office and keeps them coming back for more. The problem with most local SEO strategies is that they take a while to do, to the point that you may no longer see the value …

Read more

article rewriting

Avoid These Major Article Rewriting Mistakes

Article rewriting is a common practice when it comes to writing content for the web. A lot of website owners will pay an article rewriter in an effort to save money, rather than creating unique content for their websites. This can lead to disaster if you are not careful. If you are rewriting content from …

Read more

plagiarism check

How To Run A Plagiarism Check On Your Website Content

To ensure that your website content is 100% unique, you may want to run a plagiarism check on anything that comes in. This is something we do with all of the blog posts and webpages we create at Detroit Internet Marketing, just to make sure we haven’t inadvertently copied someone else’s ideas. It is possible …

Read more

unique content

The Importance Of Unique Content For Your Website

One of the biggest errors you can ever make in internet marketing is posting plagiarized content on your website. Any reputable SEO copywriting agency will run plagiarism checks on their content before they send it over to you or post it on your site, but you may not get the same courtesy if you work …

Read more

website slideshow

Top 5 Features NOT To Include In A Website Slider

We recently discussed the most important features to include in a website slider, including promotions, seasonal services, hot topics, and more. Having valuable content in your homepage slideshow will enhance your website design and improve your search ranking as a whole. In this article, we’ll go over the top five features NOT to include in …

Read more

website slider

Top 5 Features To Include In A Website Slider

Most modern web designs include a website slider on the home page to highlight specific pages or promotions on a site. This will consist of 3-5 images (on average) that link to services, blog posts, news stories, and more. If you have a homepage slideshow, you may be a little lost as to what to …

Read more

website URLs

5 Ways to Clean up Your Webpage URLs

Your webpage URLs can affect your search ranking and website organization. A clean, well-organized site has a better chance at ranking well than a chaotic mess. Optimizing your URL structure could do wonders for both lead generation and user experience. Here are some effective ways to clean up your webpage URLs. What Is a URL? …

Read more

HTTPS encryption

Google Wants You To Switch From HTTP To HTTPS Encryption – Here’s Why

Last August, Google hinted at changes to their search engine algorithm through a post on their Webmaster Central Blog. In the article, Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes suggested that websites switch from HTTP to HTTPS encryption to better secure their sites and protect their visitors from fraud. More importantly, the …

Read more

mobile compatibility

Mobile Compatibility: 33% Of Online Shoppers Come From Smartphones

If your website does not have mobile compatibility, you could be missing out on a key source of traffic that will only continue to grow over time. New research from Demandware Inc. shows that 33% of all ecommerce traffic comes from smartphones, as of the fourth quarter, 2014. Smartphones also accounted for 16% of all …

Read more

page rank

How To Boost The Page Rank For Old Webpages

New webpages have a tendency to rank better than old pages because of their increased visibility and higher traffic levels. Your SEO strategies now are probably much more evolved than they were a year ago, which also contributes to the ranking each of your pages earns. With that in mind, you may have old webpages …

Read more