One of the biggest errors you can ever make in internet marketing is posting plagiarized content on your website. Any reputable SEO copywriting agency will run plagiarism checks on their content before they send it over to you or post it on your site, but you may not get the same courtesy if you work with a writer directly. Perhaps you’re thinking, “What’s the big deal? Why is unique content so important?” Let’s take a look at the undeniable value of plagiarism-free webpages and blog posts for your business.
Google Rewards Quality, Not Fluff
Using someone else’s work to fluff up your content or your website as a whole is quickly going to get you in trouble with search engines. Google and its lesser-used counterparts reward companies that put out unique, high quality website content, so that’s what you need to do to stay on Google’s good side. When Google crawls your website to determine your search engine ranking, it runs a subtle check for plagiarism that your content has to pass. If Google determines that your content is just copied from somewhere else on the web, you’re not going to get very far in the results.
Customers Respect Unique Content
In order to establish a sense of authority for your business online, you need to have unique content that your clients can count on. If someone notices that your content comes from somewhere else, they will start to question your abilities as a whole. Bypass that risk by creating unique content that shows off your knowledge and expertise. You can still use online resources for reference when you write or have someone else write content for you, but you need to make sure it has something different to offer at the end of the day.
You Can’t Trust Everything You Read Online
Remember this State Farm commercial from a couple years ago? “They can’t put anything on the internet that isn’t true.” We hate to break it to you, but people can in fact put lies online. Take a moment to get over the shock…
Since you can’t trust everything you read online, you need to make sure that your web content is legitimate and full of facts. The only way to do this for sure is to create unique content that shows off your knowledge and keeps your readers coming back for more. Understand the importance of uniqueness when you start putting your name on your website content and check for plagiarism to avoid possible complications.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.