Local SEO is an important part of running a successful small business or website. It is what brings clients into your office and keeps them coming back for more. The problem with most local SEO strategies is that they take a while to do, to the point that you may no longer see the value in them. Luckily, there are some tricks you can try to improve your search engine ranking without sacrificing work time.
Check out these fast-acting local SEO tricks for your business, and you’ll see results in no time.
Spruce Up Your Google Places Page
If you haven’t touched your Google Places page (also known as Google+ or Google My Business) in a while, take some time to make it look better. We have an entire series of articles on how to spruce up your Google Places listing that you could use for inspiration. You could change your profile picture, add new information about your business in the description, or even create a post on your profile for people to read. The goal here is to make your profile look active and refreshed so people know you stay up to date with your localinternet marketing.
Stay Active On Social Media
There is a lot of debate in the SEO industry about the true benefits of social media marketing, and for the most part, it’s not most profitable marketing solution out there. With that in mind, local businesses can benefit from social networking by connecting with their customers directly. You could show off new items, new services, and new promotions on your Facebook account, and locals can follow you to keep up with the offers. You only have to spend a few minutes a day online to communicate with your loyal customers and show that you truly care about them. The traffic will pour in accordingly.
Target Smaller Communities
Rather than focusing on the big city you actually operate in, you may consider targeting smaller communities in your area with your keywords and website content as a whole. For instance, you could promote your “window cleaning services in Clinton Township” instead of “window cleaning services in Detroit.” The smaller town is going to have a less saturated market, making it easier for you to rank highly in those areas. Sure, there are fewer customers to pull from there, but you can still draw in new traffic and boost your ranking across the board. Even if you have a retail store or restaurant, you could promote your business to surrounding suburbs and hopefully bring in new customers along the way.
Test out these proven local SEO strategies for your business, and you’ll see a positive change in your profits to come.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.