Have a bad reputation online that you don’t know how to fix? Reputation management strategies can help reduce the effects of negative reviews and bad press about your business. What most people don’t realize is that search engine optimization plays a key role in reputation management – and it could be the difference between success …
Feel like your business is too boring for blog posts? You are not alone. Sometimes it’s hard to incorporate lead-generating SEO keywords into share-worthy content because the words themselves are bland and unappealing. Nevertheless, there are some things you can do to make the most of a not-so-easy situation. Check out these tips to turn …
Headings and subheadings are important navigation tools for website content. They allow visitors to quickly sift through a long page of information to find what they’re really looking for. With this in mind, your headings could also play a key role in the search engine optimization for your website. By using the right words in …
Baby Boomers represent the oldest generation in our SEO guide. These individuals did not grow up in a world of computers and smartphones, but they have learned to adapt to it over time. If your business is best suited for an older audience, these tips will help you adjust your SEO strategies to suit their …
One of the fundamentals of any successful marketing strategy is understanding who your customers are and finding creative ways to connect with them. This information will impact everything from target keywords to web design and more. A good SEO company will spend a great deal of time conducting an audience analysis before they start putting …
Most modern web designs include a website slider on the home page to highlight specific pages or promotions on a site. This will consist of 3-5 images (on average) that link to services, blog posts, news stories, and more. If you have a homepage slideshow, you may be a little lost as to what to …
Last August, Google hinted at changes to their search engine algorithm through a post on their Webmaster Central Blog. In the article, Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes suggested that websites switch from HTTP to HTTPS encryption to better secure their sites and protect their visitors from fraud. More importantly, the …
There are several factors that determine your website’s search engine ranking, from the user-friendliness of your layout to the amount of repeat traffic coming to the site. One of the most powerful components of a Google Page Rank is the quality of your content. Without good content on the pages, your site will not get …
All businesses run because of the clients that keep them going. No matter what you try to do as a business owner though, you’re going to work with some “bad clients.” These are the clients that eat up far too much of your time for far too little pay, often to the point of making …
Gmail is one of the leading email providers on the internet, and a lot of companies now use the paid version of it for their businesses. A business Gmail account allows you to run emails hosted on your domain through the Gmail platform. If you’ve ever tried to go through the minimal email options on …
