The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …
Business owners, one of the BIGGEST mistakes that business owners make, and this is very common in small business, is running personal expenses through their business account. Failure to separate your personal and your business payments, income and other matters opens the door for litigation against your personal assets. With any litigation matter, even if …
