Sorting The Good Clients From The Bad

All businesses run because of the clients that keep them going. No matter what you try to do as a business owner though, you’re going to work with some “bad clients.” These are the clients that eat up far too much of your time for far too little pay, often to the point of making …

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Making The Most Of Gmail For Business

Gmail is one of the leading email providers on the internet, and a lot of companies now use the paid version of it for their businesses. A business Gmail account allows you to run emails hosted on your domain through the Gmail platform. If you’ve ever tried to go through the minimal email options on …

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they …

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …

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Take Full Advantage Of Your Corporate Protection

Business owners, one of the BIGGEST mistakes that business owners make, and this is very common in small business, is running personal expenses through their business account. Failure to separate your personal and your business payments, income and other matters opens the door for litigation against your personal assets. With any litigation matter, even if …

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