As a local business looking to gain visibility online, you can use pay-per-click (PPC) advertising to stay ahead of the competition while maximizing hidden opportunities. But first, you need to create an effective PPC campaign which all starts with creating a campaign in Google Ads and defining your goals. Partnering with a PPC expert skilled …
First off, what is industry marketing? This is a branch of marketing designed to target a specific market segment or industry. This means you customize your marketing materials and messages to meet the needs of professionals in that particular industry, whether tree services, dentistry, or roofing. By choosing a web design firm that focuses on …
From prompt responses to reviews to proper handling of negative feedback, there are many ways to build a more positive business reputation online. Having a strong reputation management strategy in place is a cornerstone of any brand’s success. Getting positive reviews and responding to them in the right way will influence your customers’ choice to …
The way in which we interact with websites has drastically changed over the years. This ever-evolving digital ecosystem will see even more dramatic changes that will surely impact our online experiences next year. What does a website of the future look like and what can you expect in website design for 2024? 1. Focus on …
The power of local listings can’t be ignored. If you own a business, you should have a Google Business Profile, to be sure. But that’s not enough – it has to be up-to-date and accurate in order to be effective. Not only does this profile help you increase visibility on Google, it helps you gain …
With about seven million blogs posted every day and more than 600 million total blogs on the Internet as of May 2023, it can seem a little daunting to come up with a creative idea that will snag the attention of your audience. But snag them you must: blogs give you more shareable content than …
Stale website content can be a detriment to your business. That’s why you want to make regular updates and refreshes to your content, from landing pages to blogs and everything in between. If you let your content stagnate, it can turn off visitors who may assume you approach your business in the same way: lack …
Having a social media presence when you own a business isn’t an option any longer. New or established, large or small, social media should be an integral part of your digital marketing strategy. Social platforms offer so many benefits. Now only do they give you a way to conduct meaningful connections with customers, they help …
Understanding what your audience is searching for, when they want it, is of paramount importance. Strategically peppering your content with targeted and well-researched keywords is the best way to go about this. It’s a delicate balance, though, as keyword stuffing could get you penalized by Google. On the other hand, not incorporating enough keywords won’t …
As a business owner, you’re likely concerned with the online reputation of your company. Reviews have a lot to do with that. If you haven’t paid much attention to your reviews or your existing ones are so-so, you may wonder how you can better meet and exceed your customers’ expectations so you can finally earn …
