From prompt responses to reviews to proper handling of negative feedback, there are many ways to build a more positive business reputation online. Having a strong reputation management strategy in place is a cornerstone of any brand’s success. Getting positive reviews and responding to them in the right way will influence your customers’ choice to interact with you.
Paired with reviews, local directory management is also an important part of your strategy to attract customers and grow your business. This ensures your business has complete, accurate listings on all the big online directories, from Google Business Profile to Yelp.
Tips For Managing Local Listings and Online Reputation
Achieving these two things is not a set-it-and-forget-it type of job. It’s something that takes a commitment on your part, which involves constant monitoring and updating to ensure you continue to thrive in a competitive digital landscape.
Check out these tips:
- Be consistent: Be consistent and accurate in your business details, not just on one platform but all of them. This will do wonders for your SEO while allowing for better customer accessibility.
- Engage and respond to customer feedback: Actively responding to feedback shows you are proud of your business and care about your customers. When you get a positive review, show appreciation; when you get a negative review, offer to make it right.
- Be transparent: Show respect for your customers’ choices and clearly post your cookie policies with clear opt-out options for consent.
- Continually manage your listings and reputation: Regularly updating and monitoring your listings and reputation is a continuous process that takes diligence, patience, and commitment.
Why is Online Reputation Management So Important For Your Business?
Reputation management is a vital marketing tool designed to protect and manage your online image. Here’s why it’s so important:
Increase Sales and Profits
Harvard Business School says that every star rating a business gets can increase revenue by as much as nine percent. Additionally, 95 percent of shoppers read online reviews before buying a product. Today’s digital-heavy world demands that you have excellent reviews to attract more customers.
Helps With SEO
The visibility of your business will plummet if you cannot generate enough interest among your customers. On-page SEO is one thing, but it’s not everything. Reputation management provides the other piece of the puzzle to increase brand awareness.
Supports Your Overall Social Media Marketing Strategy
Brand reputation management and social media management go hand in hand. By being present and interactive on social media platforms, you can ensure your brand remains more customer-focused and accessible.
Creates Instant Social Proof
Looking good online isn’t just to impress search engines; it helps people measure trustworthiness. If people spot a two-star review on your business, they will be reluctant to move further. However, consistently earning four to five stars can easily convert a casual onlooker into a paying customer. Social proof your website by displaying customer reviews and posting links to your review platforms.
Improves the Customer Experience
Online reputation management makes it easier to analyze customer feedback, which can lead to better product development. When you can address customer needs, you can solve their pain points by customizing your products and, by extension, their customer experience.