Feel like your business is too boring for blog posts? You are not alone. Sometimes it’s hard to incorporate lead-generating SEO keywords into share-worthy content because the words themselves are bland and unappealing. Nevertheless, there are some things you can do to make the most of a not-so-easy situation. Check out these tips to turn your boring keywords into eye-catching content.
Get Creative With Your Titles
A good title can make even the most boring piece of content look appealing, as long as it is backed up with similarly good headings and punchlines. Which would you rather click on: “How To Use A Balloon As A Cell Phone Case” or “Make Your Own Cell Phone Case For Less Than $1”? (This is a real thing by the way – see here). You may be slightly intrigued by the first title, but that second title has a wow-factor that makes it much more enticing. Both titles incorporate the SEO term “cell phone case,” but one does it in a more inviting way. Think about this when you come up with your headlines.
Use Your SEO Keywords Sparingly
If you have a boring word in the middle of an interesting article, you don’t want to overpower the good content with that one term. Utilize Latent Semantic Indexing (LSI) to incorporate similar keywords into your article so your focus isn’t on that one boring term. You should be using LSI anyway because it will help break up your SEO optimization without sacrificing your position in Google.
Add Images And Videos To Enhance The Text
Oftentimes it’s not the words on the page that make a piece of content interesting – it’s the images and videos you add to the content. You can add a ton of value to a basic tutorial by providing a video illustrating everything in the text. This gives visitors a chance to either watch the video or read the article, depending on their preference. The keywords will still be there to catch the attention of search engines, but the dynamic content will keep readers from getting bored. You may be slightly intrigued by the first title, but that second title has a wow-factor that makes it much more enticing. Both titles incorporate the SEO term “cell phone case,” but one does it in a more inviting way. Think about this when you come up with your headlines.
Share The Content In A Unique Way
Rather than just posting a link to the article on your Facebook page, try to present the boring SEO in a new way. For example, the article you wrote may be about “How To Paint A Wall,” but you could market it with a lead-in sentence like “Why pay hundreds for painters when you can do it yourself for under $20?” Presentation is the key to internet marketing from every angle, no matter what goals you are trying to achieve. Keep that in mind, and you can make even the most unattractive topic seem like a tabloid waiting to happen.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.