Last August, Google hinted at changes to their search engine algorithm through a post on their Webmaster Central Blog. In the article, Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes suggested that websites switch from HTTP to HTTPS encryption to better secure their sites and protect their visitors from fraud. More importantly, the …
There are several factors that determine your website’s search engine ranking, from the user-friendliness of your layout to the amount of repeat traffic coming to the site. One of the most powerful components of a Google Page Rank is the quality of your content. Without good content on the pages, your site will not get …
In the world of business, especially in service industries such as marketing, consulting, and creative services, working with clients is both a privilege and a challenge. Every client brings their own set of expectations, communication styles, and demands, making it essential for business owners and managers to develop a keen sense of which clients are …
Gmail is one of the leading email providers on the internet, and a lot of companies now use the paid version of it for their businesses. A business Gmail account allows you to run emails hosted on your domain through the Gmail platform. If you’ve ever tried to go through the minimal email options on …
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they …
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …
Business owners, one of the BIGGEST mistakes that business owners make, and this is very common in small business, is running personal expenses through their business account. Failure to separate your personal and your business payments, income and other matters opens the door for litigation against your personal assets. With any litigation matter, even if …
