If your website consists of current and frequently updated content, you have a much better chance at showing up well in search engines. Not only will this help your search engine optimization by giving you more chances to target your keywords, but it will also show search engines that you are still alive and well. Think of it this way: would you want to go to a store that hadn’t updated its inventory in 10 years? Probably not. Google and its counterparts are trying to make sure that internet users don’t have that kind of experience online,
If you run a local business, you can easily keep your content updated by adding new city webpages to your website. These are landing pages that are written with a specific location in mind. You’ll boost your search engine ranking for that city and you’ll enhance your website visibility as a whole. If you don’t want to use local SEO in your internet marketing strategies, you can keep your website content fresh with weekly blog posts, or other pages that fit the nature of your business.
Target Different Keywords
If you’re struggling to rank with a certain set of keywords, you may want to set your sights on another set entirely. In most cases, the keywords that aren’t working simply have too much competition to fight through right now. These would be the first and second level keywords in your keyword pyramid, assuming you have one. Try switching your focus on the long-tail keywords that make up the bottom of your pyramid. These may be a little more obscure and less-searched than the others, but you might be able to use a high ranking for those words to boost your ranking across the board. It’s all about getting people to your website, even if you have to take baby steps to make that happen.
You aren’t going to jump to the first page of Google overnight. You may have to wait for a few months before you really start seeing results from your SEO efforts. Remember that old adage – “slow and steady wins the race.” High-quality, consistent marketing strategies will do wonders for your website long-term, and they will help you stay on Google’s good side. You’re going to win every time if you use ethical marketing strategies like the ones we employ here at Detroit Internet Marketing. Keep this is mind moving forward, and you’ll be set for success.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.