We all know that Google is the Big Brother of the internet – watching every move we make to see where our sites fall in its intricate little algorithm. Google sees you when you’re sleeping, knows when you’re awake, knows if you’ve been bad or…you get the idea. As a site owner, it’s always best to be on Google’s good side.
If there is one thing that Google focuses on more than anything else, it is your onpage SEO. Why? Because that is the only thing that Google knows, without a doubt, that you have control over. Your marketing schemes on other sites may be in the hands of those site owners, but what happens on your website is your doing. Google will hold you accountable for that.
What Is Involved With Onpage SEO?
Onpage SEO consists of any search engine optimization you do on your website. This covers a lot of areas, but the key points Google looks at are:
Content: Keep it high quality and relevant at all times.
Page Speed: Fast load times always lead to better page rankings.
Title And Heading Tags: Keep them relevant and keyword friendly.
URLs: Make them easy to track and interpret.
If you can keep up with those areas of your onpage SEO, you should be in pretty good shape. Over time, this will all become routine.
Should I Use Google Webmaster Tools?
It’s always a good idea to use Google Webmaster Tools because that can quickly show you errors on your site. There may be broken links lurking around that you are unaware of, or there might be duplicate pages that need correcting. Using Webmaster Tools will also ensure that your site is indexed by Google, which will help your search engine ranking.
Other Ways To Improve Onpage SEO
There are a few other tricks you can use to keep yourself on Google’s good side. Additional onpage SEO strategies include:
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.