One of the main goals for every corporate blog is to generate leads. The idea here is that you draw people in with your blog posts and gain their trust. Then you convince them that your products and services are worthy of their hard earned money. The way you write your blog posts will have …
When Google’s Panda algorithm first came out in February, 2011, it shifted the rules for search engine optimization entirely. Google began to focus on the quality of sites in their search results, rather than sites with extensive keyword incorporation. This was expected to primarily impact content farms, or sites that pull content from other sites …
Was your website adversely affected by Google’s Panda algorithm? If so, there is hope for recovery. Google refreshes the Panda algorithm about once a month, giving people like you a chance to redeem themselves and improve their site’s ranking. With every refresh, Google reassesses your site to determine how high the quality of the content …
Coming up with new SEO strategies can sometimes be a challenge. It seems that the moment you find something that works, Google changes its algorithm and throws off all of your hard work. If you are trying to see what will and will not work for your business, you may want to take a look …
Copywriting for websites is a lot different than copywriting for blogs, even if all the content ends up online in the end. If you do any sort of writing for your business, you need to adjust your writing to fit your website or blog. In the information below, we will look at how copywriting for …
Corporate blogs are becoming a staple in internet marketing. These blogs allow you to develop your brand and connect with your customers at the same time. Just because you have a blog doesn’t mean that people will read it. You have to put forth the effort to make your blog a success. Here are three …
Every blog post you put on your website needs to have an image with it. This may act as the thumbnail for the post on a list of articles, or it may just add visual appeal to your writing. Whatever the case may be, it is important to learn how to find images for your …
We all know that Google is the Big Brother of the internet – watching every move we make to see where our sites fall in its intricate little algorithm. Google sees you when you’re sleeping, knows when you’re awake, knows if you’ve been bad or…you get the idea. As a site owner, it’s always best …
As search engines become more intelligent and evolve their search algorithms, there has been a marked shift toward well-branded companies taking up the top spots. There is an emphasis on E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. How Google uses metrics to determine a strong online brand identity is somewhat shrouded in mystery. However, …
If you own a website, chances are you’ve googled yourself many times to see what your search results look like. If you have done your SEO homework and optimized your website, you would typically find a headline (page title) that is a clickable link to your site, with a brief description underneath explaining what the …
