Local citations are instances where your business name is mentioned on other web pages. They do not necessarily have to link to your website, even though they can play a major role in search engine optimization. Mentions of your business in yellow pages directories or chamber of commerce pages all fall into the realm of …
Remember the age old idea that the customer is always right? Ever think it might apply to the web as well? While there are a lot of “trolls” on the internet, there are far more people out there who genuinely visit your site for its content. If you pay attention to what those people are …
Summer can be a great time to boost your web traffic because students and teachers are out of school. Some of these people may go on vacation, but a lot of them will spend their summers hacking away at the World Wide Web. If you want to take advantage of the new visitors this season …
Mobile technology is changing the way people interact with the world around them. If you want to reach your audience on an entirely new level, you may be tempted to create an application associated with your business. There are pros and cons to this which will help you determine whether or not the cost is …
A lot of business owners assume that they need a journalist to write for their websites. They may even go as far as posting job listings for people with journalism degrees. While there is some merit to this, the fact is that there is a big difference between writing for print and writing for the …
Link building is a key aspect of marketing a business online. The more links you have on the internet, the more “buzz” our website will have. This helps draw in new clients, and it also shows search engines that your website is worth taking notice of. The only problem is that some link building techniques …
Yelp is one of the most popular business review sites on the internet, and it can be particularly useful for local businesses. Potential customers may check Yelp for reviews before visiting your business to determine whether or not they’ll have a positive experience. If you can harness this power and use it to your advantage, …
All businesses run because of the clients that keep them going. No matter what you try to do as a business owner though, you’re going to work with some “bad clients.” These are the clients that eat up far too much of your time for far too little pay, often to the point of making …
When it comes to writing content for the web, you need to know how to “speak keywords.” Search engines don’t always have the ability to pick up on the overall message you are trying to convey with your writing. Sometimes you have to use select keywords to bring your audience closer to your content. This …
In heavily saturated markets, you may find it difficult to build a name for yourself. Most of the people who would normally come to your business may already have a relationship with your competition. If you want to be a success in a high-traffic market, you need to learn how to make your business stand …
