Latest Digital Marketing Updates and Industry News

Making The Most Of Gmail For Business

Gmail is one of the leading email providers on the internet, and a lot of companies now use the paid version of it for their businesses. A business Gmail account allows you to run emails hosted on your domain through the Gmail platform. If you’ve ever tried to go through the minimal email options on …

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How To Make Sure Your Copywriter Service Is Not Plagiarized

Do you ever worry that the content from your copywriter service is plagiarized? This usually isn’t an issue if you work with professional copywriters and internet marketing professionals, but there are always scam artists out there that you need to watch out for. Luckily, there are some simple ways to check for plagiarism online to …

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Connect With Other Businesses To Build Your Audience

Sometimes all you need to do to get new customers for your business is connect with a business that already has them. There are some rules to abide by when going about this process, but it can lead to a lot of success with the right execution. The guide below shows how to connect with …

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5 Ways To Get More People To Read Your Blog

Do you ever feel like you are putting out blog content that no one is really reading? Don’t you wish you could change that? Believe it or not, there are some simple steps you can take to dramatically improve your blog’s audience. You just have to be willing to put yourself out there. Here are …

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Finding Creative Ways To Market A “Boring” Business

Not every business is going to have “super exciting mega ultra killer wow-tastic” announcements every time it makes a blog post or puts content on the web. The fact is that many of the businesses needed for this world to function are on the verge of “boring.” They’re necessary – even vital – to their …

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Can Outsourced Copywriting Services Sound Natural?

A lot of the people that we work with are hesitant about outsourcing their copywriting services. The fear is that outsourced blog and website content cannot sound as natural as their own work. As much as we respect that fear, the fact is that outsourced content can in fact sound natural if you work with …

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they …

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …

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How To Create A Google+ Page

Step-by Step Instructions for Creating a Google+ Page Go to https://plus.google.com/pages/create and pick and hit on the description that fits your business best. Choose a category from the drop-down menu and hit next. Fill in the name of your company and list any external website. Decide who your content is appropriate for and check terms …

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