Latest Digital Marketing Updates and Industry News

Keyword Research: Foundation of Internet Marketing

One of the first steps to take when you create a website for your business, before the first word is even written, is to figure out what your focus keywords are going to be. The phrases that are sprinkled within your content can help your website rank better for your industry, and can drive people …

Read more

What Negative SEO Means for Your Website

There has been a lot of chatter over the last few years regarding a practice known as negative SEO. Website owners have felt helpless against it, and some have even been blackmailed with the threat of negative SEO against them. When your website is your main connection to your customer base and your livelihood, any …

Read more

Mobile Websites: Now a Necessity

Over the last few years, search trends as reported by major search engines have shown a fast-moving upward trend in mobile searches. The smart phone has revolutionized the way we get information online, and our handheld devices are offering us a faster and more convenient way to find what we need while we are on …

Read more

Top 20 Citation Resources For Local SEO: Part 3

Continued From Part 2 So far, we have already found local citation resources that explain what citations are and how they can impact your business. In the last segment of our top 20 citation resources for local SEO series, we will provide you with information about helpful resources for finding, checking, and modifying your local …

Read more

Top 20 Citation Resources For Local SEO: Part 2

Continued From Part 1 During the first part of our top 20 citation resources for local SEO, we went over the basics of business listings online and how you can go about generating better citations for your business. In this segment, we will be looking at the technical side of local citations so you can …

Read more

Top 20 Citation Resources For Local SEO: Part 1

Local citations are instances where your business name is mentioned on other web pages. They do not necessarily have to link to your website, even though they can play a major role in search engine optimization. Mentions of your business in yellow pages directories or chamber of commerce pages all fall into the realm of …

Read more

Get Feedback From Customers To Improve Your Web Design

Remember the age old idea that the customer is always right? Ever think it might apply to the web as well? While there are a lot of “trolls” on the internet, there are far more people out there who genuinely visit your site for its content. If you pay attention to what those people are …

Read more

How To Boost Your Web Traffic This Summer

Summer can be a great time to boost your web traffic because students and teachers are out of school. Some of these people may go on vacation, but a lot of them will spend their summers hacking away at the World Wide Web. If you want to take advantage of the new visitors this season …

Read more

Should You Have An App For Your Business?

Mobile technology is changing the way people interact with the world around them. If you want to reach your audience on an entirely new level, you may be tempted to create an application associated with your business. There are pros and cons to this which will help you determine whether or not the cost is …

Read more

The Difference Between An Online Copywriter And A Journalist

A lot of business owners assume that they need a journalist to write for their websites. They may even go as far as posting job listings for people with journalism degrees. While there is some merit to this, the fact is that there is a big difference between writing for print and writing for the …

Read more