Local citations are instances where your business name is mentioned on other web pages. They do not necessarily have to link to your website, even though they can play a major role in search engine optimization. Mentions of your business in yellow pages directories or chamber of commerce pages all fall into the realm of citations. If you can understand what citations are and how to use them effectively, you can do wonders for your local search results.
The top 20 citation resources in our three part series are here to help you get more familiar with how local citations work so you can put them to work for your business.
Why Are Citations Important To Local SEO?
Local citations serve a few different purposes. They act as an authoritative reference of your business somewhere on the web, which can get the attention of future clients and search engines alike. Google uses local citations to verify the validity of your business, which will help your local search ranking. This ultimately will lead to more traffic for your business. To learn more about the basics of local citations and how important they are to your business, check out these resources:
Expert Citation Survey – Shows what SEO experts have to say about the importance of local citations for businesses.
Where Can I Get Local Citations From?
There are many types of local citation sources out there, and most of them are completely free to use. By registering your business with these sources, you enhance the number of local citations that mention your business online. If you can manage to get a link to your website in these sources, that’s even better.
Most citation resources can be classified as one of the following:
Local News Sites
While there are other forms of citations out there, these are the major ones that you will be dealing with. The resources below will help you find sources for local citations to drive your business traffic:
The Definitive List Of Local Search Citations – Provides a comprehensive list of US citation sources, data-aggregators, industry-specific websites, events sites, ethnicity specific sites, UK citation sources, Canada citation sources, and Australia citation sources.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.