Remember the age old idea that the customer is always right? Ever think it might apply to the web as well? While there are a lot of “trolls” on the internet, there are far more people out there who genuinely visit your site for its content. If you pay attention to what those people are looking for in a website, you might be able to make positive adjustments to your online presence. Here is a guide explaining how to get feedback from your customers to improve your web design.
Pay Attention To Their Struggles
If you get several complaints about a certain element of your website, it is time to get it fixed. For instance, your customers might say that they have a hard time finding a specific part of your website that you would like to earn a lot of money from. You might ask your web designed to incorporate that part a little better in the site’s navigation. Some people may say that your website does not display correctly on their computers. Try to find out what browser their using to view the site, and then the programmer can make adjustments to your site design.
Consider Their Suggestions
If your customers are telling you that they would like to see something added to your website, by all means, listen to them! These are the people that are going to tell their friends and family members about you. If they say it would be nice to have a mortgage loan calculator on your accounting website, strongly consider doing so. Responding to good suggestions will make your website better as a whole.
Learn What You’re Doing Right
It’s very possible that you do not need any adjustment at all to your website. You may have everything just right. You won’t know that though without talking to your customers. Before you make a big change to your site, consider getting feedback from the clients you trust most. If they think the change will hurt the integrity of the site, make a different plan.
How To Get Feedback From Customers
There are several ways you can go about getting feedback from your customers. You could talk to them in person when possible, or you could send out a survey online for people to take after they’ve set up an account with you. Don’t be afraid to put yourself out there because the feedback you get will be extremely helpful in the long run.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.