Copywriting for Google is a bit of an art form. You want to craft content that is easy for Google to find, but you don’t want to detract from the end-user experience. With every change Google makes to its algorithm comes the need for changes in web content and website design. Nevertheless, there are some …
Having trouble finding new keywords to use for your website? There are several ways that you can go about getting the inspiration you need to find the words that will reach out to your audience. In this guide, we will show you some of the different tactics we use in our keyword research for search …
Keyword stuffing is the process of including one keyword or key phrase in an article an excessive amount of times in the hope that it will improve a page’s search engine ranking. This is a common practice among black hat SEO companies, but it is frowned upon in most circles of the web. While the …
Keywords are important elements to any solid SEO strategy, but they can become confusing and overwhelming over time. In order to create a cohesive campaign for search engine optimization, you need to organize your keywords the right way. The most common method for keyword organization is the use of a keyword pyramid, where certain keywords …
There are several factors that determine your website’s search engine ranking, from the user-friendliness of your layout to the amount of repeat traffic coming to the site. One of the most powerful components of a Google Page Rank is the quality of your content. Without good content on the pages, your site will not get …
Ten years ago, there was no real need to make a website show up well on a mobile device. While there were plenty of smartphones on the market at that time, mobile technology hadn’t really taken off. Nowadays though, tablets and smartphones are everywhere, even in underdeveloped countries with very little internet access. If you’re …
In Part 1 of our Google business listings guide, we talked about the importance of having a good cover photo and good description for your Google Places page. In this section of the guide, we’re going to focus on the value of customer reviews and how they could improve your business profile. Here are some …
Want to get the most out of your Google Places listing? There are some simple things you can do to make your listings more appealing to potential customers. The adjustments won’t take a lot of work, and they could make a huge difference in how much traffic you get from Google My Business. Check out …
Website advertising is crucial for the success of any business. If you are in the market to sell items to other people, you will need to find a way to advertise is products without sounding “salesy.” People don’t like to feel like they’re reading an advertisement or looking at some sort of promotion. Rather, they …
Want to make your webpages more powerful, more compelling, and more visible all at the same time? We’re not talking about a small change here. Imagine increasing your traffic levels tenfold and rising to the number one position in Google for your target keyword. This is all possible when you learn how to write a …
