Website advertising is crucial for the success of any business. If you are in the market to sell items to other people, you will need to find a way to advertise is products without sounding “salesy.” People don’t like to feel like they’re reading an advertisement or looking at some sort of promotion. Rather, they want to feel like they discovered whatever your products may be on their own. If you write website content that addresses this, you will be able to make more sales and generate better profits for your business in the future. Here are some tips for how to promote your products without sounding overly pushy.
Provide Advice That Pertains To The Product
A simple how-to guide can be a great opportunity to promote your products without directly advertising them. For instance, if you run a store that sells window cleaning supplies, you might provide a how-to guide for getting off stubborn dirt on a window. You can mention which products you would recommend, and then explain how the process works. People will still be able to benefit from the information whether they buy your products or not, but chances are they will trust you enough after reading your advice to work with the products you recommend. You are then more of an adviser and less of a salesperson.
Promote The Products That People Are Actually Looking For
If you notice that there is a high demand for a certain product on your website, show users similar products that they will be able to use with it. For instance, you could also promote items seasonally based on the demands that will be coming for a certain time of year. Christmas time is usually a high-demand season for special gadgets, wrapping paper, family recipes, etc.. You can promote products according to the time of year.
Focus On The User, Not Your Business
The word “you” is highly effective in sales writing. Rather than saying “we offer something special,” say “you can take advantage of this special offer.” The meaning is still the same, but the reader identifies with the statements using the term you more than they would you with a statement using the term we. When users feel like they are the ones to benefit from the offer, you will have a much higher success rate with sale.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.