Copywriting for Google is a bit of an art form. You want to craft content that is easy for Google to find, but you don’t want to detract from the end-user experience. With every change Google makes to its algorithm comes the need for changes in web content and website design. Nevertheless, there are some steps you can take to ensure that your content is good no matter what Google decides to adjust in the future.
Here are the most important things to keep in mind when copywriting for Google.
Think About The Reader, Then Google
If you write with the reader in mind, you can usually keep Google happy. Writing for search engines should be an afterthought for you, even if you still have it in the back of your mind. Google rewards content that people enjoy reading and that they get a lot of value out of. It may not be the most optimized content in the world, but if it serves the reader well, it’s going to rank well.
Identify A Target Keyword, Keyphrase, Or Theme For Every Piece Of Content
It does not matter if you are writing a blog post, a home page, a landing page, or anything else along those lines – you need to have a focus for your article. This could be a target keyword you want to get ranked for or a general idea you keep harking back to. Blog posts tend to be a little more laidback about this policy, but they still should maintain a consistent idea throughout. Adjust your copywriting for Google so that it delivers a strong message every single time.
Provide Unique Content Every Time
Perhaps the biggest rule of all in copywriting for Google is making sure your content is unique. If your site is comprised purely of information from other websites, you are not going to rank well. You can get inspiration from other sites and you can even summarize other sites’ information in your own words, but the content always has to be unique. If not, you are going to make Google assume you’re spam and remove your site from its directory.
Continue Expanding Your Website In The Future
Google loves to see websites that are constantly updating their content, adding new services, and finding new ways to engage users. If you don’t need to add any static pages to your website, at least maintain a blog that gets updated once a month. This shows Google that you are still relevant and still ready to help other people online. You will be rewarded accordingly.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.