Want to get the most out of your Google Places listing? There are some simple things you can do to make your listings more appealing to potential customers. The adjustments won’t take a lot of work, and they could make a huge difference in how much traffic you get from Google My Business. Check out these ways to spruce up your Google Places listing.
Create An Interesting Cover Photo
The cover photo on your Google Places listing is the first impression people have of your business. You want to make sure that it reflects who you are, what you do, and what people can expect working from you. Don’t just buy a stock photo of someone in a business suit and slap it up on your profile. Take pictures of current customers interacting with your staff, or simply use an image of your storefront on a nice day. Think about what you would want to see as a customer and emulate that accordingly.
Pro Tip: Change your cover photo seasonally to reflect the needs for that time of year. This will keep your Google Places page relevant, and it will show customers that you are active online.
Invest In A Google Business View Photo Shoot
Google Business View allows customers to see inside your office space before they ever come out to you in person. If you have a great looking design in your lobby or office, show it off so people are even more inclined to come in. Even if you don’t have a great looking business, people will feel more comfortable with you because they will already know what to expect. That 360 degree tour might be all they need to call or stop by.
Improve Your Google Plus Business Description
If your Google Places business description is bland and generic, chances are it’s not going to drive much traffic to your website. Incorporate some of the target keywords from your website into your business description so people automatically know you can help them out. If your description is extremely long, shorten it. If it’s only a sentence or two, expand it without sounding wordy. The better your description is, the more it will do to help you.
Stay tuned for Part 2 of our guide to learn even more ways to enhance your Google Places listing.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.