Having trouble finding new keywords to use for your website? There are several ways that you can go about getting the inspiration you need to find the words that will reach out to your audience. In this guide, we will show you some of the different tactics we use in our keyword research for search engine optimization, and then you can try them on your own.
Put Yourself In The Mind Of Your Readers
What would you search for if you wanted to find your business online? Would you look for a certain service, a certain product, a certain location, etc.? Your users will think the same way. Put yourself in the mind of your readers while you do your keyword research. Then you can figure out what words they are likely using the search for you. Then you can implement those target keywords on to your website.
Use Suggestions From Google Adwords
Google AdWords offers a special tool called the Keyword Planner that will allow you to input a keyword you want to know more about and get other ideas for related keywords. For instance, if you have a roofing company in Detroit, you could input roofing company Detroit, and Google will tell you to use roofers in Detroit, roofing contractors in Detroit, roofing company Macomb County, etc. You can compare keywords while using AdWords, and then you can determine which ones will work best for you.
Look At Your Competition
Which keywords are working well for your competition? Do you think you would be able to tap into the same keywords? You may not have to use the exact same words in your web content, but you can at least get an idea of what’s working for other people in your industry. You could provide a variation of the keyword on your website and then hopefully draw in a whole new set of traffic. At the same time, you might be able to look at keywords to avoid so you don’t end up wasting time with words that don’t work.
Continue Analyzing The Market
Keyword trends change from year to year, and they may even change on a daily basis, depending on your market. In order to stay ahead of the game, you need to consistently research keywords for your website so you can connect to users in the most up-to-date way possible. Follow the easy tips above to find new keywords for your website, and you will be rising in the rankings in no time.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.