Category Archives: Lead Generation

conversion rate

Factors That Influence Conversion Rates: Digital Marketing In Michigan

Conversion rates are crucial components in data driven digital marketing in Michigan, especially when it comes to AdWords and other pay-per-click advertisements. Over…
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opt in email list

How To Build An Opt-In Email List

Having a good email list is a key element to running a successful email marketing campaign. While you can choose to buy an…
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email list

Why You Should NEVER Buy An Email List

Email marketing is a thriving sector of search engine optimization and digital marketing as a whole. In order to complete an email marketing…
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old website

Should I Update A Website That Already Gets Traffic?

As a general rule of thumb, Google likes it when you update content on your website. This shows that the site is active,…
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viral

What To Do After Your Content Goes Viral

So your web content finally went viral. Congrats! Now what? If you're like most people, you will fall into one of two traps:…
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lead generation

How To Accurately Measure Lead Generation

Want to know just how effective your marketing efforts really are? If so, you have to find ways to track where your leads…
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bounce rate

How To Decrease Your Website’s Bounce Rate

The bounce rate on your website has a major impact on your site's Google Page Rank. Sites with high bounce rates do not…
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Google Places Page

6 Ways To Spruce Up Your Google Places Listing: Part 2

In Part 1 of our Google business listings guide, we talked about the importance of having a good cover photo and good description…
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Google Places listing

6 Ways To Spruce Up Your Google Places Listing: Part 1

Want to get the most out of your Google Places listing? There are some simple things you can do to make your listings…
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Is Video Marketing Right For My Business?

Video marketing is an effective way to promote a business online. There are plenty of people out there who make a living just…
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