conversion rate

Factors That Influence Conversion Rates: Digital Marketing In Michigan

Conversion rates are crucial components in data driven digital marketing in Michigan, especially when it comes to AdWords and other pay-per-click advertisements. Over the years, conversion rate optimization (CRO) has become just as important as search engine optimization (SEO). The goal is to maximize conversion rates so your leads turn into sales, making the appropriate …

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opt in email list

How To Build An Opt-In Email List

Having a good email list is a key element to running a successful email marketing campaign. While you can choose to buy an email list, doing so may end up costing you more money than you generate through lead conversions. In order to maximize your return on investment, you need to build an opt-in email …

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email list

Why You Should NEVER Buy An Email List

Email marketing is a thriving sector of search engine optimization and digital marketing as a whole. In order to complete an email marketing campaign though, you need people to send emails to. This means acquiring an email list, which is a trickier task than some people realize. You may be tempted to purchase an email …

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old website

Should I Update A Website That Already Gets Traffic?

As a general rule of thumb, Google likes it when you update content on your website. This shows that the site is active, which means that it is providing some sort of value to the online community. With that in mind, there is some concern when an existing website already gets a ton of traffic. …

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What To Do After Your Content Goes Viral

So your web content finally went viral. Congrats! Now what? If you’re like most people, you will fall into one of two traps: Ride On the High Horse As Long As Possible And Fizzle Like A One Hit Wonder Try Desperately To Duplicate Your Content Virality And Look Like A One Trick Pony One hit, …

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lead generation

How To Accurately Measure Lead Generation

Want to know just how effective your marketing efforts really are? If so, you have to find ways to track where your leads are coming from so you can see which campaigns are most successful. The guide below explains how to accurately measure lead generation across all of your marketing strategies, both online and offline. …

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bounce rate

How To Decrease Your Website’s Bounce Rate

The bounce rate on your website has a major impact on your site’s Google Page Rank. Sites with high bounce rates do not rank as well as sites with low bounce rates. You can adjust your content to improve your search engine ranking as a whole, simultaneously increasing the traffic coming to your website. Here …

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Google Places Page

6 Ways To Spruce Up Your Google Places Listing: Part 2

In Part 1 of our Google business listings guide, we talked about the importance of having a good cover photo and good description for your Google Places page. In this section of the guide, we’re going to focus on the value of customer reviews and how they could improve your business profile. Here are some …

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Google Places listing

6 Ways To Spruce Up Your Google Places Listing: Part 1

Want to get the most out of your Google Places listing? There are some simple things you can do to make your listings more appealing to potential customers. The adjustments won’t take a lot of work, and they could make a huge difference in how much traffic you get from Google My Business. Check out …

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Is Video Marketing Right For My Business?

Video marketing is an effective way to promote a business online. There are plenty of people out there who make a living just in YouTube ads alone, but that does not happen for everyone. Before you invest a ton of time and money into custom videos for the web, you have to ask yourself one …

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