We all know that Google is the Big Brother of the internet – watching every move we make to see where our sites fall in its intricate little algorithm. Google sees you when you’re sleeping, knows when you’re awake, knows if you’ve been bad or…you get the idea. As a site owner, it’s always best …
As search engines become more intelligent and evolve their search algorithms, there has been a marked shift toward well-branded companies taking up the top spots. There is an emphasis on E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. How Google uses metrics to determine a strong online brand identity is somewhat shrouded in mystery. However, …
If you own a website, chances are you’ve googled yourself many times to see what your search results look like. If you have done your SEO homework and optimized your website, you would typically find a headline (page title) that is a clickable link to your site, with a brief description underneath explaining what the …
One of the first steps to take when you create a website for your business, before the first word is even written, is to figure out what your focus keywords are going to be. The phrases that are sprinkled within your content can help your website rank better for your industry, and can drive people …
There has been a lot of chatter over the last few years regarding a practice known as negative SEO. Website owners have felt helpless against it, and some have even been blackmailed with the threat of negative SEO against them. When your website is your main connection to your customer base and your livelihood, any …
Over the last few years, search trends as reported by major search engines have shown a fast-moving upward trend in mobile searches. The smart phone has revolutionized the way we get information online, and our handheld devices are offering us a faster and more convenient way to find what we need while we are on …
Continued From Part 2 So far, we have already found local citation resources that explain what citations are and how they can impact your business. In the last segment of our top 20 citation resources for local SEO series, we will provide you with information about helpful resources for finding, checking, and modifying your local …
Continued From Part 1 During the first part of our top 20 citation resources for local SEO, we went over the basics of business listings online and how you can go about generating better citations for your business. In this segment, we will be looking at the technical side of local citations so you can …
Local citations are instances where your business name is mentioned on other web pages. They do not necessarily have to link to your website, even though they can play a major role in search engine optimization. Mentions of your business in yellow pages directories or chamber of commerce pages all fall into the realm of …
Remember the age old idea that the customer is always right? Ever think it might apply to the web as well? While there are a lot of “trolls” on the internet, there are far more people out there who genuinely visit your site for its content. If you pay attention to what those people are …
