A lot of the people that we work with are hesitant about outsourcing their copywriting services. The fear is that outsourced blog and website content cannot sound as natural as their own work. As much as we respect that fear, the fact is that outsourced content can in fact sound natural if you work with the right copywriters. Here are some tips to help you get the best content for your business.
Work With The Same Writer, Start To Finish
Every writer has his or her own style of writing. Two writers following identical instructions will come up with two completely different articles in the end. If you can, try to work with the same writer from the beginning so you can have the same tone in all of your articles. Of course, this person will need to be a native speaker to ensure that his or her writing sounds as natural as possible. If you are working with a company to provide copywriting services for you, request that the same writer handle all of your needs. That way your blog posts, web pages, and everything else you need sound like they come from the same source.
Provide Clear Instructions On What You Like
Copywriters are not mind readers. They need some sort of guidance to adhere to your expectations. If you provide clear instructions for your content early on, your writer will be able to deliver what you’re looking for. This doesn’t necessarily mean that you need to know keywords or specific details about the article. It more has to do with the voice you want your content written in. Do you want it to be funny? Smart? Informative? Intriguing? Convey those ideas to your content developer.
Be Open To New Writing Styles
Just because someone writes differently than you does not mean that his or her content sounds unnatural. All this means is that the person has a unique way to approach content, which is going to happen no matter who you work with. As long as your audience believes that the person writing the content is you or a member of your company, you’re going to end up with successful articles. We’ve worked with far too many clients who had misconstrued expectations going into a project. Embrace the idea of having someone else do the work for you, and you’ll soon see the benefits of hands-off copywriting services.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.