When it comes to marketing websites, most of the work is done online. Get your keywords in place, your webpages indexed, your backlinks rolling, etc. Have you ever thought about marketing your website offline as well? There are plenty of great ways to market your website in “the real world,” and doing so could lead to a ton of great traffic for you. Here are 5 tips for marketing websites offline.
Put Your Website On Your Business Cards
Adding your website to your business cards is a great way to spread the word about it. This is especially true if you have your cards at other businesses in town where people can pick them up without actually meeting you. These people will be able to check out your business online before determining if they want to work with you. All you have to do is make sure your website sets a good impression.
Sell Cool Merchandise For Your Website
If you are lucky enough to have a site that has a catchy name, logo, or slogan, you could sell merchandise for it that people will wear around town. For instance, the site Imgur.com is an image sharing site that has a massive following. They sell shirts that say “imgur” on them or have a giraffe on them because that’s the site mascot. People who have not visited the website will ask people wearing the shirts what they’re about. This turns into word of mouth marketing – the most basic marketing tactic around.
If you want an easy way to make merchandise for your business, create a free store on CafePress.com or Zazzle.com. They have everything from hoodies to area rugs no there, so you can promote your business in a whole new way. Best of all, you get to make a profit from the products you sell!
Make A Commercial For Your Website
How many GoDaddy commercials have you seen in your lifetime? How about eSurance? QuiBids? Gazelle? All of these businesses have used television commercials for marketing websites offline. If you come up with a particularly catchy commercial, you could boost your web traffic exponentially. Remember those FreeCreditReport.com commercials back in the day? Bet you can still sing the jingles in your head. Work out the right marketing strategy, and people will feel the same way about your website.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.