The goal of every SEO marketing campaign is to get on Google’s good side. It’s nearly impossible to maintain a strong visibility online without the support of Google. Back in the day, Michigan businesses could rely on the phone book to get consistent traffic, but that is not a viable option any longer. In this …
Google’s ranking algorithm is constantly changing, and there are over 200 “signals” that determine how a site is ranked for a search term. Keeping up with this information is next to impossible if your career isn’t devoted to SEO. Luckily, we have narrowed down the top Google ranking factors for Michigan in 2017 to help …
To get the most out of your SEO content, you should strive to target multiple keywords. In addition to the target keyword you use for the article, there are a variety of “niche keywords” you could incorporate for stronger search engine visibility. In this guide, we will explain how to optimize website content for multiple …
Conversion rates are crucial components in data driven digital marketing in Michigan, especially when it comes to AdWords and other pay-per-click advertisements. Over the years, conversion rate optimization (CRO) has become just as important as search engine optimization (SEO). The goal is to maximize conversion rates so your leads turn into sales, making the appropriate …
Every webpage on your site should have its own purpose. It may be purely informative, or it may target a keyword you want to rank for. With the right content writing strategies, you can enhance your search engine ranking and increase your lead conversions. In this guide, we will go over how to write a …
Google plans to discontinue its site search function this spring. This is the program that allowed websites to have the power of Google’s search engine technology specifically for their site. In other words, visitors could use a Google search bar to sift through blog posts and webpages on the site. Google has not officially made …
It’s your SEO company’s job to make your marketing campaigns a success, but you can still be involved with the process. In fact, taking an active role in your SEO planning could speed up your results and give your internet marketers more information to work with. In the guide below, we will explain seven ways …
Email marketing gets a bad rep that it doesn’t quite deserve. Under the right circumstances, this is a highly effective form of lead generation and customer interaction. The problem is that most people don’t know how to send the right emails at the right times to maximize their conversion rates. Have no fear – the …
Flexibility is a key component to good local SEO strategies. Your internet marketing campaigns should constantly adjust to fit the needs of your business and your audience. There will eventually come a time when you need to expand to a new target keyword or make slight modifications to the ones you are already targeting. This …
Clickbaiting has become a popular internet marketing strategy, particularly in the news and entertainment sectors. The goal with this process is to create a title enticing enough for someone to click on. If the site generates its revenue from ads alone, that simple click is all the site owners need to make money. It doesn’t …
