It’s your SEO company’s job to make your marketing campaigns a success, but you can still be involved with the process. In fact, taking an active role in your SEO planning could speed up your results and give your internet marketers more information to work with. In the guide below, we will explain seven ways to get the most from your SEO services so you can get the visibility you deserve.
Tell Your SEO Company When You Change Offline Marketing Strategies
Your online marketing and offline marketing strategies should complement one another. You may reach out to different audiences in different ways, but you still want your brand development to be the same. If you are going to change your offline marketing strategies, let your SEO company know about the changes. They may be able to adjust your SEO campaign to take your efforts even further.
Listen To What Your Customers Want
What are your clients actively searching for, asking about, or buying? What services are in high demand at the moment? Your SEO company will do market research, but that doesn’t always provide real-time results. You may know about a trendy demand months before it shows up in online searches. This gives you a chance to get ahead of the game.
Listen to what you’re customers are saying, and use that to fuel your marketing developments across the board. Pay particularly close attention to changes in local demand – what your clients in Michigan or wherever you work are looking for. The more insight you can give to your internet marketers, the more they can improve your SEO campaigns.
It’s your business. You deserve to know what’s going on with it. If you don’t understand something about your SEO strategies or monthly progress reports, feel free to ask questions. Here at Detroit Internet Marketing in Michigan, we take pride in providing truly personalized SEO services. We work with each of our clients one-on-one to keep them informed about their advertising. Our local SEO experts will lay out everything in plain English so you know exactly what you’re getting for your investment. We believe in transparent, ethical marketing that is tested and proven to improve your search engine ranking.
Talk To Your SEO Expert Before Making Website Changes
As a business owner, you have the option to do whatever you want with your website, social media profiles, Google My Business page, etc. It would be in your best interest to talk to your SEO company before making any changes though. It’s our job to stay up to date with the latest Google algorithm, so we know what search engines are looking for right here, right now. We wouldn’t want you to do anything that might jeopardize your search engine ranking or compromise the visibility of your website. If the changes you make fall in line with your SEO strategies, you should be good to go.
Suggest Ideas For Blog Content
If your SEO company is creating content for you (as is the case with most search engine marketing plans), you can still make suggestions for blog posts your customers would like to read. This partly ties in with the suggestion earlier of listening to your audience. If there is a frequently asked question with an easy-to-understand answer, let your SEO marketers know. They can create a keyword-rich, value-driven blog post that correlates to the topic, and then you will have something to show your clients if they ask in the future.
Also feel free to create your own blog posts and send them to your SEO company for review. They will add keywords and other marketing elements as needed to make the blog posts show up well in search results. You can be as actively involved as you want. Your SEO team is here to support you every step of the way.
Set Realistic Marketing Goals
SEO results don’t happen overnight. Sometimes it takes a few weeks or even months to see the actual results of a new marketing campaign. Work with your SEO company to set realistic goals for your business. Rather than trying to reach a certain ranking within a certain timeframe, you may have a goal to increase your leads over the next month, three months, six months, etc. Your SEO consultant in Michigan will let you know what you can logically expect from your marketing efforts every step of the way, so you never have high expectations that cannot realistically be met.
Promote Your Website In Bids, Business Meetings, Etc.
Incorporate your website into your offline marketing campaigns by adding it to business cards, flyers, the logo outside your vehicle, and the like. You can also tell people to check out your products or services when you meet with them in person. For instance, if you have a landscaping company in Michigan, you might have a gallery of your work on your website. When you meet a new customer for an estimate, you can tell him or her to look at your website. The more traffic you get, the more your search engine ranking will naturally improve.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.