As a general rule of thumb, Google likes it when you update content on your website. This shows that the site is active, which means that it is providing some sort of value to the online community. With that in mind, there is some concern when an existing website already gets a ton of traffic. …
Have a bad reputation online that you don’t know how to fix? Reputation management strategies can help reduce the effects of negative reviews and bad press about your business. What most people don’t realize is that search engine optimization plays a key role in reputation management – and it could be the difference between success …
Back in January, Kodak filed for bankruptcy. As one of the most influential companies in the 20th century, it did not stand much of a chance when the 2000’s hit. With the wave of technology moving faster and faster each day, Kodak was not able to keep up with demand and expectations. Kodak was unable …
Before you can take the steps for creating a website, ordering business cards, or even purchasing customized paper for your company, you need to settle on a logo. Your logo should consist of your company’s name and a vibrant design and graphics that allow your customer to quickly recognize your business. Your logo is probably …
Small businesses shouldn’t think that only the big dogs are the front runners in the branding game. Take the time to build your brand, and you’ll see a tremendous growth in business and reputation, regardless of the size of your entity! Building a brand is important for any company, big or small, to make a …
We often talk about personal branding being just as important as company branding. However, there are many similar and contrasting ways to go about both areas of reputation management. Below are some of the most common ideas that many think they need to incorporate into their personal brands, but we’re here to let you know …
Customer experience doesn’t just sit with the abilities and technological aspects that you can apply to your company. Sure, your checkout process is streamlined and works effortlessly, but that doesn’t mean your customers are always pleased with your process. Instead, customers rely on how your brand is depicted, both on and offline, in order to …
Surveys for your company are a great tool when looking for more feedback on how you are perceived and regarded by your customers. However, many surveys are not properly designed and offer little to no actual information to improve upon your efforts. Often times, surveys are skipped over, and the data you receive is either …
Ask yourself the following questions: Has our company been losing customers lately? Are we not picking up the momentum we once had before? Are our sales particularly low? If you answered yes, or even a maybe, to any of those questions, it may be time for you to consider auditing your brand. The reality of …
Whether you’re aware of it or not, if you have a company and you’re conducting business with customers, you’re already building your brand. Creating a reputation and brand for yourself or your company doesn’t start when you’re ready; it starts when your business is open. This is why it is critically important to stay in …
