Every business model relies on converting leads into sales. Whether you’re selling a service, a product or a philosophy, you direct clients through a sales funnel to convert them into paying customers. By understanding your sales funnel, you can maximize your conversion rates and overall return on investment. Let’s take a closer look at what …
Search engine optimization is about more than strategically placed keywords and compelling web design. It’s a series of complex factors ultimately designed for a positive user experience. Over the last few years, Domino’s has been battling a lawsuit regarding their website and mobile app. A customer with visual impairment said his screen reading software could …
It’s your SEO company’s job to make your marketing campaigns a success, but you can still be involved with the process. In fact, taking an active role in your SEO planning could speed up your results and give your internet marketers more information to work with. In the guide below, we will explain seven ways …
Online reviews are a critical component of internet marketing. Consumers count on these reviews to guide their decisions. In fact, 91% of buyers age 18-34 trust online reviews as much as personal recommendations, and they read an average of 10 reviews before working with a local business. With the hype surrounding reviews and ratings, you …
With over 75,000 Google searches every second, you have to stand out in the crowd. To ensure your brand receives maximum visibility online, you must tap into modern search engine ranking factors. Let’s explore the most important Google ranking factors of 2019. 1 – Quality Content Enriched with Related Keywords Content has always been a …
Siri, Alexa, Google Assistant, and other voice assistants are changing the way we interact with technology. They add a layer of convenience to the busy, chaotic structure of modern life. Amazon alone has sold over 100 million Alexa devices, and nearly all smartphones now feature some form of voice-activated technology. What does this mean for …
Whether you’re writing your own website content or paying someone else to do it, you must ensure it’s up to par. The goal of any website is to appear in Google’s top 10 results on page one. If you’re on page two, you may as well be on page 50. In order to achieve high …
Blog posts are a valuable component of a good SEO marketing campaign. Business owners have the opportunity to consistently update their website content with new, relevant information, which ultimately improves their Google rankings. Writing a good blog post is about more than just putting information on a page though. That information has to be optimized …
When you start working on your local SEO strategies, you may come across the term “Knowledge Panel” or “Google Knowledge Panel.” This is the snippet of information that displays your business name, contact details, office hours, and other data when someone searches for your business online. Understanding how this information box works and what kind …
Google’s ranking algorithm is constantly changing, and there are over 200 “signals” that determine how a site is ranked for a search term. Keeping up with this information is next to impossible if your career isn’t devoted to SEO. Luckily, we have narrowed down the top Google ranking factors for Michigan in 2017 to help …
