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Category Archives: Blog

HTTPS encryption

Google Wants You To Switch From HTTP To HTTPS Encryption – Here’s Why

Last August, Google hinted at changes to their search engine algorithm through a post on their Webmaster Central Blog. In the article, Google…
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website copywriting services

Quality Website Copywriting Services Are Crucial For Your Search Engine Ranking

There are several factors that determine your website's search engine ranking, from the user-friendliness of your layout to the amount of repeat traffic…
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Sorting The Good Clients From The Bad

All businesses run because of the clients that keep them going. No matter what you try to do as a business owner though,…
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Making The Most Of Gmail For Business

Gmail is one of the leading email providers on the internet, and a lot of companies now use the paid version of it…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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