Retailers aren’t the only ones who can benefit from the holiday season. No matter what type of business you run in Michigan, you can adjust your search engine marketing to generate leads this time of year. In the guide below, we will go over some holiday SEO strategies you can use to fa-la-la-la-land more business.
Create Holiday-Themed Blog Post Titles
You may have noticed the blatant Christmas puns in the title and intro paragraph of this blog post. Those are there for a reason (they got you here, right?). There are several benefits to making your blog content holiday themed:
It shows that your blog is consistently updated
It gives you a chance to write about something new and different
It appeals to people’s current thoughts, questions, and desires
It allows you to have a little fun with your blog
If you do not want content that is holiday-specific, you could write blog posts that correspond to the winter season as a whole. Try to be as topical and interesting as possible to convince people to visit your website.
Promote Seasonal Services And Products
If you have a certain product or service that is in high-demand this time of year, now is the time to promote it. For example, propane suppliers in Michigan don’t hit their peak demand until the temperatures drop because that is when people are running their heaters. These businesses can take advantage of the cold months by creating location-based service pages and blog posts that correspond to their winter services. Adjust your SEO campaign to reflect the demands at this time of year so you can relate well with your audience.
Schedule Content To Publish During Your Time Off
If you are going on vacation for the holidays, schedule your blog posts, social media marketing, webpages, and other content to publish while you are away. This will keep your Michigan SEO marketing running even when you are away. Most website platforms have scheduling programs built-into their dashboards. Simply select a date and time for the pages to post in the future, and you’ll be good to go.
You can do the same thing if you use an SEO company like Detroit Internet Marketing to create your content. Talk to your SEO representative about your needs in advance so they can schedule your marketing content accordingly. Enjoy your time off with your family, and prepare to ring in the new year with a whole new set of leads for your business.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.