Sometimes all you need to do to get new customers for your business is connect with a business that already has them. There are some rules to abide by when going about this process, but it can lead to a lot of success with the right execution. The guide below shows how to connect with other businesses to build your audience and hopefully your revenue.
Choosing The Right Businesses To Connect With
When you start looking for other businesses to build a relationship with, you need to think about ones that reach out to the same type of people without offering the same products. For instance, if you run a paint store, you wouldn’t necessarily want to connect with another paint store.. Instead, you might connect with a hardware store or a home improvement store that your customers would potentially go to. In this manner, you can both benefit from sharing your audience, and you don’t have to worry about losing business to the competition.
They Help You – You Help Them
The partnership you build with other businesses can’t be one sided. You can’t expect them to bring you customers without referring people to them as well. In this regard, it may be best to connect with businesses that have similar levels of customers to you. A large retailer will have no reason to bring a ton of new businesses to a small mom and pop shop if it can only get a few new customers a month out of the deal.
Offer Package Deals For Your Customers
If you can find a way to offer package deals that include both of your businesses, you will benefit from the additional sales you each generate. Think about how hotels and airlines often work together to create travel bundles and vacation packages. You could do the same with your business and someone else’s. Sell the package at both locations to maximize on the potential profits. All you have to work out after that is accounting.
Connecting With Businesses In The Digital World
You can use your new business connections to help your website grow as well. You might ask to do a link exchange with the other business, where you each promote the other person’s website on your own. You may even go as far as contributing regular articles to one another’s blogs so that readers know you are associated with one another. Go a step further and connect with other businesses on a purely digital level. Build an audience full of new customers that you can impress, and you will be a success in no time.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.