Relationship Management is a model used by Detroit Internet Marketing to manage a company’s influence with present and future customers. Our strategy is designed to foster loyalty, positive interactions and long-term engagement with customers. We use social media to build up and retain your customer relationships. By interacting on digital platforms like Twitter, LinkedIn, Google+ and Facebook, we can track and communicate with customers who are sharing their opinions and experiences with your company.
Many times companies focus all of their energy on acquiring new customers and end up neglecting current customers. This is a huge mistake that can affect the success of a business. At Detroit Internet Marketing, when we implement relationship management, our focus is on all present and future customers.
Customer relationships determine the future value of your company. Any negative event can hurt the company’s performance. Companies need to move fast to repair an image that has been marred before other relationships begin to weaken.
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We understand the value of having a good reputation. One negative piece of publicity whether a review in a local directory or a comment on a social media site can have a damaging effect on the business. We understand the dilemma and the need for the good qualities of a business to outshine one or two negative comments that might be made.
Loyal customers can make the best advocates. This is why having a strong social media plan in place is imperative. By building up your relationship with your customers, you can ask for a good review to be placed in a local directory by the customers who are happy with your product/service.
Having dynamic web content on a blog is another way to showcase your business as a more reputable company. High-quality content will push you up higher in a web search and over time, can minimize the effects of negative publicity.
There are several ways to implement services so that your company is seen in the most favorable light. Let us help your company stand out for all of the best reasons.
Why should you hire Detroit Internet Marketing to handle your customer relationship management?
- Tailor your marketing effort to your local community.
- Provide personalized customer service.
- Build brand loyalty.
- Help facilitate better reviews in the local market.
- Build up your business as the authority in your field.
- Better placement in search results through meaningful website content (something Google relies on when placing your company in searches).
- Provide customers with the information they actually want.
- Create and maintain a social media platform to promote special offers, advertisements and announcements.
- Retain customers through better customer experiences.
- Increase profitability.
Relationship marketing is designed to provide you with personalized business data so that you will be able to deliver exceptional customer service, cross-sell and up-sell more effectively, retain customers and close deals. We direct and monitor customer opinions by developing strong connections on digital platforms. This results in an increase in positive word-of-mouth activity, a willingness on the customer’s part to provide information to the company and an upsurge in repeat and new business.
