The Search Marketing Expo is an annual event featuring the country’s most elite marketing experts. The goal of SMX is to showcase cutting-edge changes in search engine optimization (SEO) through expert-led conferences and training sessions. Steve Guberman of Detroit Internet Marketing was among the experts in attendance at SMX. Here are some key takeaways from …
With over 75,000 Google searches every second, you have to stand out in the crowd. To ensure your brand receives maximum visibility online, you must tap into modern search engine ranking factors. Let’s explore the most important Google ranking factors of 2019. 1 – Quality Content Enriched with Related Keywords Content has always been a …
Siri, Alexa, Google Assistant, and other voice assistants are changing the way we interact with technology. They add a layer of convenience to the busy, chaotic structure of modern life. Amazon alone has sold over 100 million Alexa devices, and nearly all smartphones now feature some form of voice-activated technology. What does this mean for …
Blog posts are a valuable component of a good SEO marketing campaign. Business owners have the opportunity to consistently update their website content with new, relevant information, which ultimately improves their Google rankings. Writing a good blog post is about more than just putting information on a page though. That information has to be optimized …
The goal of every SEO marketing campaign is to get on Google’s good side. It’s nearly impossible to maintain a strong visibility online without the support of Google. Back in the day, Michigan businesses could rely on the phone book to get consistent traffic, but that is not a viable option any longer. In this …
Google’s ranking algorithm is constantly changing, and there are over 200 “signals” that determine how a site is ranked for a search term. Keeping up with this information is next to impossible if your career isn’t devoted to SEO. Luckily, we have narrowed down the top Google ranking factors for Michigan in 2017 to help …
To get the most out of your SEO content, you should strive to target multiple keywords. In addition to the target keyword you use for the article, there are a variety of “niche keywords” you could incorporate for stronger search engine visibility. In this guide, we will explain how to optimize website content for multiple …
It’s your SEO company’s job to make your marketing campaigns a success, but you can still be involved with the process. In fact, taking an active role in your SEO planning could speed up your results and give your internet marketers more information to work with. In the guide below, we will explain seven ways …
Clickbaiting has become a popular internet marketing strategy, particularly in the news and entertainment sectors. The goal with this process is to create a title enticing enough for someone to click on. If the site generates its revenue from ads alone, that simple click is all the site owners need to make money. It doesn’t …
Search engine optimization requires a delicate balance of keyword utilization, easy navigation, reader captivation and website organization. Every element of your business’s website plays a role in your search engine ranking and your overall success online. When deciding on new content to create for your site, it’s important to know what should be a blog …
