Siri, Alexa, Google Assistant, and other voice assistants are changing the way we interact with technology. They add a layer of convenience to the busy, chaotic structure of modern life. Amazon alone has sold over 100 million Alexa devices, and nearly all smartphones now feature some form of voice-activated technology. What does this mean for …
Whether you’re writing your own website content or paying someone else to do it, you must ensure it’s up to par. The goal of any website is to appear in Google’s top 10 results on page one. If you’re on page two, you may as well be on page 50. In order to achieve high …
Blog posts are a valuable component of a good SEO marketing campaign. Business owners have the opportunity to consistently update their website content with new, relevant information, which ultimately improves their Google rankings. Writing a good blog post is about more than just putting information on a page though. That information has to be optimized …
When you start working on your local SEO strategies, you may come across the term “Knowledge Panel” or “Google Knowledge Panel.” This is the snippet of information that displays your business name, contact details, office hours, and other data when someone searches for your business online. Understanding how this information box works and what kind …
The goal of every SEO marketing campaign is to get on Google’s good side. It’s nearly impossible to maintain a strong visibility online without the support of Google. Back in the day, Michigan businesses could rely on the phone book to get consistent traffic, but that is not a viable option any longer. In this …
Google’s ranking algorithm is constantly changing, and there are over 200 “signals” that determine how a site is ranked for a search term. Keeping up with this information is next to impossible if your career isn’t devoted to SEO. Luckily, we have narrowed down the top Google ranking factors for Michigan in 2017 to help …
To get the most out of your SEO content, you should strive to target multiple keywords. In addition to the target keyword you use for the article, there are a variety of “niche keywords” you could incorporate for stronger search engine visibility. In this guide, we will explain how to optimize website content for multiple …
Conversion rates are crucial components in data driven digital marketing in Michigan, especially when it comes to AdWords and other pay-per-click advertisements. Over the years, conversion rate optimization (CRO) has become just as important as search engine optimization (SEO). The goal is to maximize conversion rates so your leads turn into sales, making the appropriate …
Every webpage on your site should have its own purpose. It may be purely informative, or it may target a keyword you want to rank for. With the right content writing strategies, you can enhance your search engine ranking and increase your lead conversions. In this guide, we will go over how to write a …
Google plans to discontinue its site search function this spring. This is the program that allowed websites to have the power of Google’s search engine technology specifically for their site. In other words, visitors could use a Google search bar to sift through blog posts and webpages on the site. Google has not officially made …
