Video marketing is an effective way to promote a business online. There are plenty of people out there who make a living just in YouTube ads alone, but that does not happen for everyone. Before you invest a ton of time and money into custom videos for the web, you have to ask yourself one big question: “Is video marketing right for my business?” Let’s do some assessing to figure that out.
Types Of Videos That Work Well Online
Standard commercials like the ones you might make for the TV don’t work well on the internet. You might make a couple commercials to embed into your website, but for the most part, you need to focus on films that people will actually search for. Examples include:
Expert Opinion Videos
You could also make funny parody videos if they somehow fit your business, but in most cases, those are highly inappropriate. Make videos that people will gain some sort of knowledge from, and you could be successful with your campaign.
Does Your Business Fit The Types Of Videos Above?
Not all businesses have a niche that works well in the video marketing world. For instance, if you run a company that prints business cards, there is only so much marketing you can do through videos. You will be better off focusing on other areas of internet marketing. If you run a construction company though, you could give tips on how to check for termite damage, how to properly insulate an attic, how to clean gutters, and more. As long are demonstrative lessons to be learned from your business, you could run a video marketing campaign.
Do You Have What It Takes To Make Good Videos For The Internet?
We’re not just talking about having a good video camera. You need to have video editing software, a good spokesperson, and some great ideas to make your videos successful. There is nothing wrong with admitting that you’re not good in front of the camera. Most of us aren’t. Just realize that you will need to find someone else to speak on your videos if that is the case. If you pay someone to do this, you’ll have to factor their pay into the overall success of your campaign.
Video marketing works well for some businesses, but it is not suitable for all of them. Keep the information above in mind before you dive into this process.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.