A bad web design can create a bad image for you business online, and that can cause you to lose or turn off potential customers over time. Even if most of your sales come from word of mouth in your community, having an ugly or unusable web design could be holding back your business. Let’s take a look at some of the ways your web design impacts your overall success.
Bad Web Design Shows A Lack Of Care
When a person sees that you have a bad looking website, they will automatically start to question the care that goes into the rest of your business. Think about how you feel going into a rundown restaurant. Do you question the taste of the food and the sanitation in the kitchen? That restaurant may have the best tasting food in town, but its appearance made you second guess that. Your web design is a digital representation of your business. You want to make sure it is a good one.
Bad Web Design Leads To Frustrated Customers
If your web design is difficult to navigate through, your customers are going to get frustrated very quickly. This can happen even in good looking websites. YouTube has undergone numerous changes over the last year, and now it is much more difficult to use than it was before. It’s still a great site overall, but its new design has sent a lot of former users searching for another video sharing site on the internet.
Bad Web Design Is Difficult To Market
Internet marketing is much easier to do on a website that has been properly set up from the start. The pages are all labeled the right way, and they all progress in a logical manner for search engines to crawl through. If you have an old site made of basic HTML, it is going to be difficult to bring new customers to it. With a newer design that has an easy-to-manage backend, marketing will be much easier.
Bad Web Design Gets Harder To Correct Over Time
If you have a bad web design, it is going to get more difficult to fix as time goes on. It will require more and more updates to the point that it needs to be redone entirely. Fix the problem now before it gets out of hand, and your business will benefit greatly from it.
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Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.