When you start working on your local SEO strategies, you may come across the term “Knowledge Panel” or “Google Knowledge Panel.” This is the snippet of information that displays your business name, contact details, office hours, and other data when someone searches for your business online. Understanding how this information box works and what kind of information is featured in it will help you craft the most effective local SEO strategies for your Metro Detroit business. Here is a closer look at what the Knowledge Panel is and how you can optimize the information within it.
Information Included In The Knowledge Panel
The Knowledge Panel is a preview of all the most basic information about your business. Think of this as the cover letter to your resume, giving customers access to the quick info they want to know. Some of the details featured in the Knowledge Panel include:
This information varies slightly from business to business based on the type of data Google has to pull from. If you have not spent much time on your search engine optimization, you may not have as much in your Knowledge Panel as another business in your industry and location. Luckily, that can all be fixed with the help of local SEO marketing.
Enhancing Your Knowledge Panel With Local SEO For Metro Detroit
Google has control over which information shows up in your Knowledge Panel, but there are some areas you can adjust on your own (or have your internet marketing team adjust for you). For starters, you can review your Google My Business profile to make sure the address and phone number listed for your business is completely up to date. You may also add photos, logos, and other details to your business profile to make it as complete as possible.
Reviews from the web have become a major influencing factor in the Google Knowledge Panel based on the most recent Google update. Because of that, you will need to make sure that your business has strong, positive reviews on Facebook, Yelp, TripAdvisor, Angie’s List, or anywhere else Google may reference. Of course, you cannot change the reviews or ratings on your own, but you can use online and offline marketing strategies to encourage customers to rate your business. We will explain how to do this as part of your custom marketing plan.
To learn more about Knowledge Panel enhancement and other local SEO services in Metro Detroit, contact Detroit Internet Marketing at (586) 431-1300.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.