A great web design means nothing without great website content to back it up. This will include every word on every page of your website, from the home page to the services page and more. If you have a blog on your website, you may also need blog posts to set yourself up for success. You can try writing the content yourself, but you will need to understand your target keywords for search engine optimization and how you can easily incorporate them into your content.
In most cases, it is best to pay for professional copywriting through your SEO company. This will give you the best of both worlds – compelling written information and a solid foundation for internet marketing. You can make requests for the language or information you want to include on your pages, but someone else will put all the words in place. The price for this kind of service will depend on how long your pages are and how many pages you want, but this can be bundled in with your web design quote or internet marketing plan.
Time And Maintenance
When you construct a building, you don’t just leave it there to rot. You spend time and money maintaining it to preserve its value and maximize its utility. The same theory applies to website design. Your expenses will not stop after you build your website. Making the right investments at the right time will ensure that you generate consistent traffic to your business. Here are some examples of maintenance costs you may encounter with your website:
Internet Marketing – To keep your leads pouring in
Web Design Upgrades – To make sure your website looks fresh and current
Webpages And Blog Posts – To give search engines a reason to send customers your way
Payment Processing Fees (Optional) – To allow people to place orders on your website
Hosting And Domain Renewal – To lock in your place on the internet
Advertising – To draw attention to your website from the outside world
Maintaining your website is just as important – if not more important – than having a great web design as a foundation. If you can keep your content relevant, your navigation simple, and your users happy, you will see a tremendous return on investment.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.