When it comes to writing content for the web, you need to know how to “speak keywords.” Search engines don’t always have the ability to pick up on the overall message you are trying to convey with your writing. Sometimes you have to use select keywords to bring your audience closer to your content. This guide explains how to write in keywords so your articles can be effectively found online.
Think About Keywords As You Write
A lot of people make the mistake of writing an article first and then adding in their keywords later on. While there are effective ways to do this, your article will sound more natural if you can think about keywords as you write them. This will help you set up your sentences better so that the words flow like they would in conversation. Look over your keyword list a few times over before plowing into your writing, and you should be able to work in most of what you need.
Come Up With Creative Ways To Use Strange Keywords
Some keywords don’t make sense when shoved into a normal sentence. For instance, say you want to use a phrase that includes your city in it, like “internet marketing Detroit.” This sentence would sound a little funny: “Check out internet marketing Detroit and see what we can do for you.” You could add the preposition “in” before Detroit to make it sound better, of you could rephrase the sentence like this: “Check out the best internet marketing Detroit has to offer, and you’ll be amazed at what it can do for you.” It’s the same concept with different wording. That’s how you can get your unique keywords across.
Avoid Keyword Stuffing
Keyword stuffing was a common practice when search engine optimization first came about because people thought more keywords meant better search results. They would try to shove their keywords into their articles as much as possible, to the point that their SEO copywriting sounded like a jumbled mess. Keep your articles sounding natural, and make sure your content is actually beneficial for the reader. This will do the most for your business in the end.
Learning how to write in keywords takes time, but it is something that can be mastered with a little practice. Test out you skills with whatever content you might create, and you will get better at this art with every keystroke.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.