If you are coming up with a new name for your business, you may want to think about domain name for your website. A lot of business owners leave this as an afterthought, and then they find themselves stuck with a crappy domain name that no one is going to visit. If you want to ensure that your website is just as successful as your business itself, the site name and business name need to go hand in hand. Here’s why…
Help Your Customers Remember Your Brand
When your site name matches your business name, people have an easy time remembering both. If they found you on the web, they won’t have trouble remembering who you are in person. If they found you in person, they won’t have trouble finding your website online. Use Detroit Internet Marketing as an example. Our business name clearly indicates what we do and where we work, and our domain name says the same thing. When people want to search for us, all they have to do is remember something along the lines of “internet marketing in Detroit” and they will figure out who we are. Your business name and domain name need to do the same thing.
Avoid Getting Stuck With A Bad URL
You need to think about how your URL will look to new customers when they see your domain name for the first time. In some cases, your business name written out will look inappropriate in all lowercase letters. Let’s say, for instance, that you wanted the domain name “analbumstore.com.” Your business is “An Album Store” but people may read it as “Anal Bum Store.” Yikes! That’s why you have to consider your domain name when choosing a business name.
Make Your Marketing Even Easier
When your domain name matches your business name, it’s a lot easier to market your website. Then there is just one holistic brand to promote, not two different names. You can effectively save yourself time and money on marketing by rolling both of the names into one. This will help you generate more income at a faster rate, which is never something to complain about.
How To Check Domain Name Availabilities
To see if a domain name is available for purchase, use any web hosting provider to run a free search. GoDaddy, HostGator, BlueHost, and DreamHost are just some of the ones you can choose from. If your domain name is in fact available, snag it up quickly and start making plans for your business.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.