When it comes to hiring a good SEO agency copywriter, there are a few skills that you need to look out for. Writers who work online have to tune themselves to the internet’s specific needs. They play a vital role in the success of your SEO campaign, to the point that their words make or break your business.
In this quick guide, we will go over what makes a good SEO copywriter so you have an idea of what to look out for.
Willingness To Learn
Experience is a good quality to look for in an SEO agency copywriter, but that experience can only go so far. What you really need to watch out for is someone’s willingness to learn. Since the internet, and search engines in particular, are constantly changing, you need to work with writers who are willing to adapt to the changes as they come. If you can find someone who is eager to learn and soak in all of the information you have to offer, you will enjoy years of great writing from him or her.
Good Research Skills
Just about every piece of website content has to be researched in some way. Even if a writer creates something off the top of his head, he will likely have a reference in his mind to pull from. An SEO agency copywriter must learn about your clients and the industry they serve in order to craft the powerful, valuable content their sites really need. Without sufficient research, all of the content will be useless fluff.
Reader-Friendly Writing Techniques
Having good grammar is not enough to be a good SEO agency copywriter. It’s a writer’s job to create content that pulls people in and keeps them on your website. In most cases, hiring the most educated and formal writer is not always the best idea. Sure, he needs to have good grammar, but he also needs to write content so that people feel engaged in conversation. This is a special touch that only some writers master in their career, but those that do are highly sought after.
Attention To Details
Above all else, a good SEO writer will know how to scrutinize his own work and provide valuable insight you can build on. This person may notice errors on a website you have already created and alert you about them as time moves on. He may develop a specific format for his writing that you can count on every time. As long as you can trust the person working for you, you can develop a lasting relationship that everyone is happy with.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.