Using SEO silos can significantly improve the organization of your website content, as well as your authority for specific searches online. If you cannot implement a physical SEO silo on your website, where all of the supporting pages for a silo are structured under a category page in your website’s directory, you may opt for a virtual silo structure instead. This option can still provide the results you are looking for, as long as you approach it from the right angle. Let’s take a closer look at what a virtual SEO silo is and how you can use it on your website.
Virtual SEO Silo Definition
A virtual SEO silo is a silo created through interlinked webpages on a website. Rather than placing the pages under a silo category in your site’s directory, you simply link pages within a silo to show search engines that there is a strong connection between the pages. Each page within a silo is linked to every other page in the same silo, but the silos themselves do not cross link.
Implementing A Virtual SEO Silo Structure
To implement a virtual silo structure, you need to make sure that every silo has a category page and at least five supporting pages. The category page will link to all of the supporting pages, and all of the supporting pages will link to the category page in some way. In addition to linking to the category page though, the supporting pages should all link to one another. You may be able to achieve this by creating a navigation list of links towards the bottom of each of the pages that showcases other pages in the same silo.
If your category page represents a target keyword that you want to rank well for, you will need to use that keyword in your supporting pages as well. This again will emphasize the theme of the silo and will make it easier for search engines to find your content.
Linking Between Virtual Silos
If you must link between two different silos, make the outgoing link point to the category page for the other silo. Do not link supporting pages to one another as that will interrupt the all-inclusive nature of the SEO silo structure. Linking to the category page will show search engines that you are transitioning to a new silo entirely and will help the content stay as separated as possible. As you continue to build upon your silos and create new silos for your website, you will need to remember to keep linking within the virtual silos as much as possible.
Christopher Bower is a Member and Marketing Director of Detroit Internet Marketing, LLC and brings over 20 years' experience in marketing and online marketing. His education includes Bachelor of Science in Psychology and Marketing, and has been involved in both national and local marketing in Chicago, South Florida and Michigan.